Europe Wine Market Size (2024 - 2029)

The European wine market is experiencing steady growth, driven by its deep-rooted cultural significance and evolving consumer lifestyles. The market's expansion is fueled by increased wine consumption with meals at home, a rise in spending on premium wines, and the beverage's popularity in social settings and celebrations. Health benefits associated with wine and the introduction of innovative flavors and formats, such as canned varieties, are further influencing market dynamics. Despite a shift towards nutrition-focused beverages, the market is expected to continue its gradual progression.

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Market Size of Europe Wine Industry

Europe Wine Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.65 %
Market Concentration Low

Major Players

Europe Wine Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Wine Market Analysis

The European wine market is expected to register a CAGR of 4.65% over the upcoming five years.

The European wine market is mature as wine has been a part of the vivid European culture and is still a part of the lifestyles of the regional people. Also, the rise in the consumption of wine with meals at home has led to market growth in this region. The changing lifestyle and increased spending of consumers on premium wines have led to the development of the market. Alongside this, the popularity of wine in social gatherings and different celebrations has enhanced the consumption of wine in the European market. For instance, according to the international organization of Vine and Wine, France had the highest wine-consuming population among European countries, with wine consumption standing at around 25.2 million hectolitres in 2021 followed by Italy with wine consumption standing at around 24.2 million hectolitres.

The wine market in the region is supported by increasing demand for wine due to its health benefits. Conversely, the premiumization of wine products coupled with innovation in flavor has further regulated the wine market in the region. The different varieties of wine available, with different tastes, attract the consumers further. For instance, in May 2022, Hardy's one of the United Kingdom's known wine brands announced its plans to launch new wine varieties in can format. The 3 popular varieties company planned to launch include rose, chardonnay, and shiraz. However, as the consumers of the European region are swaying towards nutrition-packed beverages, the regional wine market is likely to progress steadily.

Europe Wine Industry Segmentation

Wine is a kind of alcoholic beverage prepared by fermenting grapes, where yeast is used in the fermentation process. The different varieties of grapes and various strains of yeasts used in the process give out numerous styles of wine. The Europe wine market is segmented by product type, color, distribution channel, and geography. Based on the product type, the market is segmented into still wine, sparkling wine, and other product types. By color, the market is segmented into red wine, rose wine, white wine, and other wines. Based on the distribution channel, the market is classified as on-trade and off-trade channels. The off-trade channel is further classified into supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. The regional market is also segmented by geography into Spain, the United Kingdom, France, Germany, Italy, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

Product Type
Still Wine
Sparkling Wine
Other Product Types
Color
Red Wine
Rose Wine
White Wine
Other Wines
Distribution Channel
On-trade
Off-trade
Supermarkets/Hypermarkets
Specialty Stores
Online Retail Stores
Other Distribution Channels
Geography
Spain
United Kingdom
France
Germany
Italy
Rest of Europe
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Europe Wine Market Size Summary

The European wine market is characterized by its maturity and deep-rooted cultural significance, with wine being an integral part of the region's lifestyle. The market is experiencing growth driven by increased wine consumption during meals at home and a shift towards premium wine products. This trend is further bolstered by the popularity of wine in social gatherings and celebrations. The market's expansion is supported by the health benefits associated with wine consumption and the premiumization of wine products, which includes innovative flavors and packaging. The diverse range of wine varieties available continues to attract consumers, with companies like Hardy's introducing new formats to cater to evolving preferences. The region's extensive vineyard areas, particularly in countries like Spain, France, and Italy, contribute to large-scale wine production, meeting the high demand and facilitating innovation in the industry.

The European wine market is highly competitive, with both global and domestic players vying for market share. Major companies such as Pernod Ricard, Campari Group, and Castel Group are leveraging their brand strength to expand geographically and introduce innovative products. The rising demand for white wine, particularly organic varieties, is driving market growth, with countries like Poland showing increased production and consumption. The trend of wine consumption at home, coupled with the health benefits of white wine, is further propelling demand. Companies are expanding their presence across the region, with new product launches and strategic partnerships enhancing market dynamics. Initiatives like Pernod Ricard's digital labeling project aim to provide consumers with greater transparency, reflecting the industry's focus on innovation and consumer engagement.

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Europe Wine Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Still Wine

      2. 2.1.2 Sparkling Wine

      3. 2.1.3 Other Product Types

    2. 2.2 Color

      1. 2.2.1 Red Wine

      2. 2.2.2 Rose Wine

      3. 2.2.3 White Wine

      4. 2.2.4 Other Wines

    3. 2.3 Distribution Channel

      1. 2.3.1 On-trade

      2. 2.3.2 Off-trade

        1. 2.3.2.1 Supermarkets/Hypermarkets

        2. 2.3.2.2 Specialty Stores

        3. 2.3.2.3 Online Retail Stores

        4. 2.3.2.4 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 Spain

      2. 2.4.2 United Kingdom

      3. 2.4.3 France

      4. 2.4.4 Germany

      5. 2.4.5 Italy

      6. 2.4.6 Rest of Europe

Europe Wine Market Size FAQs

The Europe Wine Market is projected to register a CAGR of 4.65% during the forecast period (2024-2029)

E & J Gallo Winery, Constellation Brands, Pernod Ricard SA , Treasury Wine Estates and Castel Group are the major companies operating in the Europe Wine Market.

European Wine Market Report Snapshots

European Wine Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)