Eye Makeup Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 5.40 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Eye Makeup Market Analysis
The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period.
Eye cosmetic products such as eyeshadow, eyeliner, mascara, and kohl are formulated using water, emulsifiers, moisturizer, thickeners, and fragrances. Eye cosmetic products are available in different colors ranging from subtle to bold shades. The customer demand for waterproof and mineral-based products has led to a substantial development in the market.
Moreover, factors such as low cost, ease of use, and ease of availability are expected to support the growth of the eye makeup market in developing economies. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara, with smaller and affordable packaging for eye shadows. Increasing demand for halal cosmetics, such as eye, face, and lip care products in the Middle East, is a growth opportunity for eye makeup manufacturers. Additionally, the growth of private label brands in the eye cosmetics market is also driven by social media and its positioning around affordable luxury. Celebrities like Lady Gaga are promoting the use of cruelty-free and vegan cosmetic products by offering their product range, namely the Haus Laboratories.
However, stringent regulations on the use of ingredients in cosmetics are a major challenge to the market's growth. The growing adoption of eye makeup products to enhance appearance, along with favorable growth of the cosmetics market and increasing demand for natural cosmetics, is driving the growth of the eye makeup market.
Eye Makeup Market Trends
Rising Number of Active Social Media Influencers Creating Awareness
Globally, deep internet penetration contributed to consumers' awareness of facial beauty products. According to the International Telecommunication Union, global internet usage reached approximately 5.3 billion users in 2022, up from 4.9 billion in 2021. The increased number of active social media users on most social media platforms, including Instagram, Facebook, YouTube, and Twitter, drives the market. Consumers increased time on their phones has boosted their exposure to beauty content on social media, which has sustained the demand in certain beauty and personal care categories, such as facial beauty products, which mainly include eye makeup products. These platforms have become a major marketing strategy for eye makeup brands looking to reach a wide audience. Social media's influence on consumers is significant, as over a third of online shoppers in the United Kingdom have purchased products after seeing them advertised on social media in the past few months. Furthermore, the trend of social media influencers showcasing their beauty regimens has been rising over the past few years. Both local and international eye cosmetics brands are turning to influencers to increase their brand awareness and reach potential consumers. Moreover, beauty influencers showcase different types of eye makeup, which entices consumers to purchase makeup from that particular brand, further leading to the demand for that brand.
Asia-Pacific is the Fastest-growing Region
Asia-Pacific is the expected region in terms of growth in the eye makeup market due to rising social media advertising of stylish eye looks and increasing preference for natural cosmetic products among women in countries such as China and India. The growing trends toward bold eye makeup and eyebrow pencils with long-lasting eyelashes are expected to spur growth prospects for the region in the coming years. Moreover, with makeup styles becoming increasingly artistic and adventurous, there is scope for promoting bold and unusual brow looks, incorporating colors, glitter, and creative designs. Owing to such opportunities new players have been entering the market, for instance, in June 2022, Pat McGrath a brand that offers various eye makeup products entered the Indian market with India's online beauty platform. Creating fashion-led eyebrow products which harness popular culture is a great way to tap into such a trend. There is rising demand for various luxury eyes makeup products such as mascara, eyeliner, eye shadow, and other products among individuals in countries. Moreover, there's an increasing demand for waterproof eye makeup products, especially during summer. This product makeup that can withstand hot and humid weather conditions is gaining popularity among women, increasing the demand for such eyebrow products.
Eye Makeup Industry Overview
The eye makeup market is expected to be highly competitive, owing to the increasing demand for beauty products among the women population. The major players operating in this market are L'Oreal S.A., The Estée Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, and Natura & Co (Avon). Some of the major developments in the market studied include increased product extensions, technological innovations, high quality, and pricing of the products manufactured. Many vendors are focusing on innovative packaging to create a wider base of customers globally. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara with smaller and affordable packaging for eye shadows.
Eye Makeup Market Leaders
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L’Oréal S.A.
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Coty Inc.
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Shiseido Company, Limited
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The Estée Lauder Companies Inc.
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Natura & Co
*Disclaimer: Major Players sorted in no particular order
Eye Makeup Market News
- Sept 2022: L'Oréal USA announced the establishment of a new, cutting-edge Research & Innovation (R&I) Center in Clark, New Jersey. The USD 140 million development project represents the largest investment in an R&I facility. The new R&I Center will boost L'Oréal's ability to promote scientific and technological research behind products and services focused on meeting consumers' diverse beauty demands in the United States and worldwide. The R&I Center will focus on beauty innovations across the hair, skin, and makeup categories while also pioneering research in strategic scientific domains, including Green Sciences and Beauty Tech.
- Mar 2022: Milk Makeup launched its new eye RISE lifting and lengthening mascara, which claimed to be made with "Vegan Lash-Wrap Technology," including four vegan waxes to precisely define and add volume, as well as "monoi oil and marigold extract" for conditioning.
- Oct 2021: Dubai-based Hindash Cosmetics launched new ultra-black eyeliner, which claimed to have taken its inspiration from the traditions of that region.
Eye Makeup Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Eye Liner
- 5.1.2 Eye Shadow
- 5.1.3 Mascara
- 5.1.4 Other Product Types
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5.2 Distribution Channel
- 5.2.1 Hypermarket/Supermarket
- 5.2.2 Specialty Store
- 5.2.3 Convenience Store
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Germany
- 5.3.2.2 United Kingdom
- 5.3.2.3 Italy
- 5.3.2.4 France
- 5.3.2.5 Russia
- 5.3.2.6 Spain
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of the Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 L'Oréal S.A.
- 6.3.2 The Estée Lauder Companies Inc.
- 6.3.3 Shiseido Company, Limited
- 6.3.4 Coty Inc.
- 6.3.5 Revlon, Inc.
- 6.3.6 Oriflame Holding AG
- 6.3.7 Cosnova GMBH
- 6.3.8 Colorbar Cosmetics Pvt. Ltd
- 6.3.9 Alticor (Amway Corp)
- 6.3.10 Waldencast (Milk Makeup)
- 6.3.11 Natura & Co
- 6.3.12 Hindash Cosmetics
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Eye Makeup Industry Segmentation
Eye makeup is a type of cosmetic that aims to make the eyes look noticeable and attractive.
The Eye Makeup Market is segmented by Product Type (Eye Shadow, Eye Liner, Mascara, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and values in (USD Million) during the forecast years for the above segments.
| Product Type | Eye Liner | |
| Eye Shadow | ||
| Mascara | ||
| Other Product Types | ||
| Distribution Channel | Hypermarket/Supermarket | |
| Specialty Store | ||
| Convenience Store | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| Italy | ||
| France | ||
| Russia | ||
| Spain | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of the Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle-East and Africa |
Eye Makeup Market Research FAQs
What is the current Eye Makeup Market size?
The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period (2024-2029)
Who are the key players in Eye Makeup Market?
L’Oréal S.A., Coty Inc., Shiseido Company, Limited, The Estée Lauder Companies Inc. and Natura & Co are the major companies operating in the Eye Makeup Market.
Which is the fastest growing region in Eye Makeup Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Eye Makeup Market?
In 2024, the North America accounts for the largest market share in Eye Makeup Market.
What years does this Eye Makeup Market cover?
The report covers the Eye Makeup Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Eye Makeup Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Eye Makeup Industry Report
Statistics for the 2024 Eye Makeup market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Eye Makeup analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
