Eye Makeup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Eye Makeup Market is segmented by Product Type (Eye Shadow, Eye Liner, Mascara, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and values in (USD Million) during the forecast years for the above segments.

Eye Makeup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Eye Makeup Industry Overview

The eye makeup market is expected to be highly competitive, owing to the increasing demand for beauty products among the women population. The major players operating in this market are L'Oreal S.A., The Estée Lauder Companies Inc., Coty Inc., Shiseido Company, Limited, and Natura & Co (Avon). Some of the major developments in the market studied include increased product extensions, technological innovations, high quality, and pricing of the products manufactured. Many vendors are focusing on innovative packaging to create a wider base of customers globally. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara with smaller and affordable packaging for eye shadows.

Eye Makeup Market Leaders

  1. L’Oréal S.A.

  2. Coty Inc.

  3. Shiseido Company, Limited

  4. The Estée Lauder Companies Inc.

  5. Natura & Co

  6. *Disclaimer: Major Players sorted in no particular order
Eye Makeup Market Concentration

Eye Makeup Market Report Snapshots

80% of our clients seek made-to-order reports. How do you want us to tailor yours?