Eye Makeup Market Size (2024 - 2029)

The eye makeup market is experiencing growth driven by increasing consumer demand for products such as eyeshadow, eyeliner, mascara, and kohl, which are formulated with various ingredients including water, emulsifiers, and fragrances. The market's expansion is supported by the popularity of waterproof and mineral-based products, as well as the affordability and accessibility of these cosmetics in developing regions. Opportunities for growth are also present in the Middle East due to the rising demand for halal cosmetics. The influence of social media and celebrity endorsements, particularly for cruelty-free and vegan products, is further propelling the market. Despite challenges posed by stringent cosmetic regulations, the overall market size is expected to grow, fueled by the broader cosmetics industry's favorable trends and the increasing preference for natural cosmetics.

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Market Size of Eye Makeup Industry

Eye Makeup Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.40 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Low

Major Players

Eye Makeup Market Major Players

*Disclaimer: Major Players sorted in no particular order

Eye Makeup Market Analysis

The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period.

Eye cosmetic products such as eyeshadow, eyeliner, mascara, and kohl are formulated using water, emulsifiers, moisturizer, thickeners, and fragrances. Eye cosmetic products are available in different colors ranging from subtle to bold shades. The customer demand for waterproof and mineral-based products has led to a substantial development in the market.

Moreover, factors such as low cost, ease of use, and ease of availability are expected to support the growth of the eye makeup market in developing economies. For instance, companies such as L'Oreal India and Hindustan Unilever Ltd invested significantly in eye makeup by introducing more easy-to-use product formats in kohl, eyeliners, and mascara, with smaller and affordable packaging for eye shadows. Increasing demand for halal cosmetics, such as eye, face, and lip care products in the Middle East, is a growth opportunity for eye makeup manufacturers. Additionally, the growth of private label brands in the eye cosmetics market is also driven by social media and its positioning around affordable luxury. Celebrities like Lady Gaga are promoting the use of cruelty-free and vegan cosmetic products by offering their product range, namely the Haus Laboratories.

However, stringent regulations on the use of ingredients in cosmetics are a major challenge to the market's growth. The growing adoption of eye makeup products to enhance appearance, along with favorable growth of the cosmetics market and increasing demand for natural cosmetics, is driving the growth of the eye makeup market.

Eye Makeup Industry Segmentation

Eye makeup is a type of cosmetic that aims to make the eyes look noticeable and attractive. 

The Eye Makeup Market is segmented by Product Type (Eye Shadow, Eye Liner, Mascara, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and values in (USD Million) during the forecast years for the above segments.

Product Type
Eye Liner
Eye Shadow
Mascara
Other Product Types
Distribution Channel
Hypermarket/Supermarket
Specialty Store
Convenience Store
Online Retail Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
Italy
France
Russia
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of the Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Eye Makeup Market Size Summary

The eye makeup market is experiencing significant growth, driven by evolving consumer preferences and technological advancements in product formulation. The demand for eye cosmetic products such as eyeshadow, eyeliner, mascara, and kohl is on the rise, fueled by the popularity of waterproof and mineral-based options. Companies are responding to this demand by introducing innovative and user-friendly product formats, particularly in developing economies where affordability and accessibility are key factors. The market is also benefiting from the increasing interest in halal cosmetics, especially in the Middle East, and the rise of private label brands influenced by social media trends. The promotion of cruelty-free and vegan products by celebrities further enhances market appeal, although stringent regulations on cosmetic ingredients pose challenges to growth.

Social media plays a pivotal role in shaping consumer awareness and driving demand for eye makeup products. With deep internet penetration and a growing number of active social media users, platforms like Instagram, Facebook, YouTube, and Twitter have become essential marketing channels for eye makeup brands. Influencers showcasing beauty regimens and eye makeup styles significantly impact consumer purchasing decisions, leading to increased brand awareness and sales. The Asia-Pacific region is expected to witness substantial growth, driven by trends towards bold eye makeup and natural cosmetic products. The market's competitive landscape is characterized by major players such as L'Oreal S.A., The Estée Lauder Companies Inc., and Coty Inc., who are focusing on product innovation, quality, and strategic pricing to capture a larger customer base globally.

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Eye Makeup Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Eye Liner

      2. 2.1.2 Eye Shadow

      3. 2.1.3 Mascara

      4. 2.1.4 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Hypermarket/Supermarket

      2. 2.2.2 Specialty Store

      3. 2.2.3 Convenience Store

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Italy

        4. 2.3.2.4 France

        5. 2.3.2.5 Russia

        6. 2.3.2.6 Spain

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of the Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle-East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle-East and Africa

Eye Makeup Market Size FAQs

The Eye Makeup Market is projected to register a CAGR of 5.40% during the forecast period (2024-2029)

L’Oréal S.A., Coty Inc., Shiseido Company, Limited, The Estée Lauder Companies Inc. and Natura & Co are the major companies operating in the Eye Makeup Market.

Eye Makeup Market Report Snapshots

Eye Makeup Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)