Facial Cleansers and Toners Market Trends

Statistics for the 2023 & 2024 Facial Cleansers and Toners market trends, created by Mordor Intelligence™ Industry Reports. Facial Cleansers and Toners trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Team License

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Corporate License

$8750

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Market Trends of Facial Cleansers and Toners Industry

This section covers the major market trends shaping the Facial Cleansers & Toners Market according to our research experts:

Emergence of Online Retail Channel

Facial cleansers and toners are categories that were believed to be dependent on experiential purchase. However, consumers in major markets across the world are increasingly becoming confident about purchasing personal care products online, moving the traditional try-and-buy purchasing model to a buy-and-try model. In 2019, the top 1000 beauty and personal care retailers had combined online sales worth USD 10.23 billion. Online retail has also been pushing the indie-trend to the forefront with new entrants becoming comfortable entering the market exclusively through online channels, which eliminates the need for them to invest in costly marketing and distribution infrastructure. Cross-border e-commerce has also provided a major fillip to the global expansion of brands. Chinese brands have been able to tap much of the market in countries in Southeast Asia because of the well-established cross-border e-commerce trade in the region.

Facial Cleansers And Toners Market Trends

Asia-Pacific Driving Market Growth

Companies in the Asia-Pacific region are maintaining their cutting-edge innovation in product development and the large population base and increasing levels of disposable incomes in most of the emerging markets in the region are driving the growth of the market. The market is led by innovations by companies from Japan and South Korea. From a consumer standpoint, as the Chinese market is reaching stagnation, India and countries in the Southeast Asian region are fast emerging as major markets. Increased celebrity endorsements and preferences for fair skin have been trends that are driving the facial cleansers and toners market in India.  

Facial Cleansers And Toners Market Growth

Facial Cleansers and Toners Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)