Finland OOH And DOOH Market Size (2024 - 2029)

Finland OOH And DOOH Market Analysis

The Finland OOH And DOOH Market size is estimated at USD 102.24 million in 2024, and is expected to reach USD 245.71 million by 2029, growing at a CAGR of 19.17% during the forecast period (2024-2029).

• Helsinki (the capital of Finland) has evolved from showcasing smart city innovation to becoming a fully-fledged smart city. The city established its position as a global leader in innovation and environmental, social, and governance practices with a host of startup incubators, sustainable projects, and pioneering initiatives. Thus, the incorporation of DOOH screens in smart city initiatives and public infrastructure offers advertisers a platform to exhibit their products and services and provides ample opportunities for advertisers to expand in the space.
• In 2023, VTT, a research and technology firm in Finland, planned to establish Europe's premier clean energy piloting center in Espoo (Finland). This initiative aimed to create an innovative hub for research and testing, enabling companies to swiftly and affordably transition solutions from concept to production. The company invested USD 19.6 million (EUR 18 million) and plans to finalize construction by 2024. These initiatives can incorporate OOH advertising to attract commuters' attention during travel.
• Digital out-of-home (DOOH) advertising leverages digital media to promote brands outside the home. DOOH offers advertisers and local vendors a dynamic platform to engage audiences, ensuring maximum impact for their marketing messages. By targeting audiences in real-world settings, DOOH enhances the relevance of advertising.
• Digital screens are generally located at the key centers of Finland's major cities and pivotal traffic hubs. Service providers in the market cater to digital outdoor advertising, enabling clients to reach out to their target audience. JCDecaux offers data-driven outdoor advertising, which leverages hub profile data and curates tailored sets of outdoor advertising screens, facilitating campaign efficacy for clients. This facilitates analyzing the campaign returns and making effective strategies to generate better returns.
• The setup and maintenance of digital signage infrastructure are expensive. The cost of advanced digital displays, software, and ongoing maintenance is also costly for small and medium enterprises operating in the country, which is restricting the market's growth.
• The pandemic accelerated digital transformation and innovation initiatives. Advertisers are now focussing on adapting consumer behaviors by using advanced technologies and focusing on local engagement to drive OOH campaigns. Enhanced performance models help in understanding the effectiveness of campaigns more accurately, driving better investment decisions.

Finland OOH And DOOH Industry Segmentation

The study tracks the advertising spending on various OOH formats, including billboards (city-light boards), street furniture (city-light posters), transit & transportation (advertising in and on vehicles used for public transportation), and place-based media (media at the point of sale). The scope of the study includes Digital and static advertisements placed indoors and outdoors at shopping malls, airports, streets, and transit, among others. The commission and production costs of agencies are excluded from the scope of work.

Finland's OOH and DOOH market is segmented by type (static (traditional) OOH, digital OOH (LED Screens), (Programmatic OOHs, and Other Digital OOHs)), application (billboard, transportation (transit),( Airport, and Other Transportation (Buses, etc.), Street Furniture, and Other Place-Based Media), and end-user industry (automotive, retail and consumer goods, healthcare, BFSI, and other end-user industries). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.