Market Trends of Flavonoid Industry
Nutraceutical is the Largest Industry for Flavonoids
The prevalence of heart disorders, cancer, and other diseases is increasing due to the rising consumption of processed and unhealthy food products. Flavonoids act as antioxidants, neutralizing harmful free radicals in the body that can cause cellular damage. They help in reducing oxidative stress, which is linked to various chronic diseases, such as heart disease and cancer. They also possess anti-inflammatory properties that help manage inflammation-related conditions such as arthritis, inflammatory bowel diseases, and certain skin disorders.
Additionally, the demand for gut health supplements is increasing among consumers due to increasing digestion problems; hence, the demand for flavonoids in gut health supplements is also increasing. According to Holland and Barret data from 2023, 58% of people in the United Kingdom suffered from gut health problems. Moreover, flavonoids, such as anthocyanins and anthocyanidins, are also used as colorants in nutraceutical products. The use of natural colorants is increasing due to increased awareness about synthetic ingredients, thereby supporting market growth. According to the United States Food and Drug Administration data, color additives are required to be pre-approved by FDA before their use. Owing to this, the use of natural colorants like anthocyanins is increasing in nutraceuticals.
North America Dominates the Market
The rising concerns about healthy lifestyles have led the population in Canada to cater to dietary supplement or nutraceutical intake. The nutritional food and supplement market is exploding with growing consumer interest in food containing bioactive compounds, such as flavonoids, which aid in preventing several diseases. Although flavonoids have been perceived as promising health-promoting ingredients in different industries, their low bioavailability is a concern as it can limit or even hinder their health effects. Therefore, manufacturers attempt to improve the bioavailability and efficacy of flavonoids. For instance, in February 2022, ingredients manufacturer Taiyo launched its water-soluble quercetin precursor supplement ingredient, IsoQ, in the United States, with a substantially greater bioavailability than free quercetin.
Moreover, consumers in the United States are becoming more health conscious and are opting for the consumption of products with fewer artificial additives. Natural colorants like anthocyanins are widely used in different food and beverage products. Also, the functional benefits of flavonoids like anti-diabetic, anti-inflammatory, anti-aging, antimicrobial, and anti-cancerous benefits are propelling its growth in the country in industries like the healthcare sector, personal care section, and animal feed sector. Additionally, the United States has one of the largest national pharmaceutical industry worldwide. Considering the same, the utilization of flavonoid compounds, particularly genistein catechins, apigenin, and luteolin pharmaceutical products, including the ones targeted for formulations in anti-inflammatory drugs, anti-cancer therapies, oxidative stress reduction drugs, is expected to drive the market significantly during the forecast period.
