Market Trends of Flavoured Milk Industry
Surging Demand for Ready-To-Drink Beverages
- Flavored milk is a type of ready-to-drink milk that is processed with added flavors such as chocolate, banana, vanilla, and others. This type of milk is known for its nutritional benefits and longer shelf life due to the pasteurization process. With the busy lifestyles of individuals, there has been an increase in demand for convenient and healthy beverages, especially among parents looking for nutritional RTD-flavored milk for their children. The popularity of chocolate-flavored milk among kids has made it a popular choice among parents to fulfill their children's milk requirements.
- The flavored drink manufacturers are focused on making the packaging of the product more convenient and attractive, especially for the younger population. They are also incorporating innovation in their products by introducing organic flavored milk without any artificial ingredients. The combination of natural products and convenient packaging has increased the demand for flavored milk in the market.
- For instance, in 2021, Yeo Valley, one of the largest organic brands in the United Kingdom, launched a range of flavored milk made from organic milk. The products were made available in two flavors, namely chocolate, and raspberry, and were free from any artificial sweeteners, colors, or flavors. This move by Yeo Valley is an example of how manufacturers are catering to the growing demand for organic and natural products in the market.
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Asia-Pacific is expected to be the largest market
- The Asia-Pacific region dominates the flavored milk market, with a growing demand for healthier and more nutritious food options. India, the largest milk producer globally, contributes to this trend, leading to an increase in innovation and experimentation of new flavors in flavored milk. The region's efficient and sustainable dairy production practices have also influenced market growth. Additionally, manufacturers are catering to consumers' specific needs, such as low or no-sugar and fat-free options.
- The growing retail industry, improved health awareness, and rising demand for healthy alternatives to carbonated drinks and ready-to-drink beverages are further driving the market growth. To meet consumers' demands for convenient and single-serving options, manufacturers are creating small packaging products that provide nutrition. Regional players are investing in research and development to understand changing consumer demands and extend their product portfolio. For example, Wings Group Indonesia, a leading FMCG company in Indonesia, offers ultra-high temperature (UTH) milk in chocolate and strawberry flavors, expanding its ready-to-drink product portfolio.
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