Market Trends of Floral Flavors Industry
Increasing Demand of Natural and Organic Flavors
- The demand for natural floral flavors is on the rise as a significant number of consumers have developed an interest in purchasing clean-label goods that feature naturally sourced ingredients. This trend has led manufacturers to shift toward natural ingredients, particularly floral ones, to cater to the growing demand for natural and organic flavors. Furthermore, some of these floral ingredients are known to offer health benefits as well.
- The demand for foods with exotic floral flavors is one of the driving factors behind the increasing demand for natural flavor blends. In addition, the demand for floral-based beverages is also on the rise worldwide, thanks to new product development and innovation. Market players are inventing new food and beverage products featuring organically extracted flower flavors.
- For example, in February 2021, Monin, a premium flavoring company, launched a syrup with the flavor of strawberry rose. The company claims the syrup is made from natural ingredients and has no artificial preservatives. The market is expected to grow in the medium term due to the increasing demand for organic-based beverages and other products.
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North America Emerged as a Leading Region
- The North American region holds the largest share of the floral flavors market, with a significant part being driven by food and beverage manufacturers in the United States. Consumers in the region are constantly seeking new products and innovations, and market players have quickly responded by launching new products featuring floral flavors. This has led to a market demand surge for floral flavors.
- Furthermore, some food service and quick service restaurants in the region have started offering floral-flavored beverages, further contributing to the market's growth. For example, in August 2021, Balzac's Coffee Roasters in Canada collaborated with Ontario's Terre Bleu Lavender Farm to produce a limited-edition Lavender Latte.
- The demand for floral flavors is expected to grow, driven by the increasing demand for clean-label ingredients and product innovations. As consumers become more health-conscious, they are more inclined to choose natural and organic ingredients, including floral flavors, which offer flavor and potential health benefits.
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