Market Trends of Food Humectants Industry
This section covers the major market trends shaping the Food Humectants Market according to our research experts:
Increasing Demand For Ready-to-Eat Food
With the changing consumer lifestyles and busy schedules, people are giving preference to products with high shelf life. Ready-to-eat foods are precooked, pre-cleaned, mostly packaged, and ready for consumption without prior preparation or cooking, they are highly preferred for the convenience they offer. Ready-to-eat products are driving the use of food humectants as it help to maintain the moisture of the product. Moreover, A variety of crystalline sorbitol granulations are available to support applications such as frosting, icing, chewing gum, mints, and tablets driving the sale. Thus, sorbitol was highly incorporated in 57% of new product launches that contained bulk sweeteners. Thus, Players are expanding their production units to cater to the demand. For instance, In 2020 Cargill invested USD 100 million in its sweetener plant, PT. Sorini Agro Asia Corporindo, in Pandaan, to build a wet corn mill and add a starch dryer to better serve the growing customer demand for corn-based starches, sweeteners (Sorbitol, Glucose, Maltodextrin), and animal feed ingredients.
Asia-Pacific is the Fastest Growing Region
Asia-Pacific will witness a higher growth rate due to the growing demand for functional and nutritional food products coupled with changing lifestyle of consumers are adopting a healthy lifestyle, owing to the rising disposable income coupled with increasing demand for functional and nutritional food which supports the market growth, especially in countries like China and India. India is the fastest-growing market in the region. In India, diabetes and obesity are mostly associated with unhealthy food consumption habits. Awareness among sugar consumers in the country regarding its health risks has fueled the growth of low- or zero-calorie foods that are manufactured using polyols such as sorbitol, mannitol, maltitol, and xylitol. The growing awareness about food additives is further expected to fuel the market growth during the forecast period.
