Market Trends of Food Intolerance Products Industry
Surge in Demand of Clean Label and Free From Ingredients
- The demand for free-from, natural, and organic products is increasing rapidly in various countries. This growth is due to the increased consumer demand for free-from-food products and the rising popularity of clean-label claims on products.
- Many customers are looking for products with specific label claims such as "gluten-free," "dairy-free," "meat-free," "non-GMO," and "reduced sugar." Additionally, products with health claims related to food intolerance, such as cholesterol management and digestion control, are also attracting consumer interest, resulting in higher sales.
- Overall, the trend towards free-from, natural, and organic products is likely to continue as consumers increasingly prioritize health and wellness in their purchasing decisions. Owing to this, the market players are launching new products in the market. For instance, In April 2021, Kellogg's Company launched Incogmeato, a new plant-based Chick'n Tenders by its Morningstar Farms brand. The product is made with non-GMO soy and no artificial flavors. The product comes under two flavors, i.e., original and sweet BBQ.
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North America Dominates the Market
- The market is primarily driven by growing consumer interest in health and wellness, clean labeling, and organic foods. For instance, a poll conducted by the International Food Information Council (IFIC) in 2021 revealed that 20% of respondents in the United States frequently purchase packaged foods and drinks because of clean ingredients. As consumers become more health-conscious, they tend to choose nutritious foods such as plant-based dairy or meat.
- Lactose-free foods have become increasingly popular due to the potential health benefits they offer, including weight loss and improved immune systems by enabling precise digestion through lactose-free food products. According to the ProCon Organization, in 2022, 36% of people living in the United States suffered from lactose intolerance. Owing to this, the market players have been launching new products in the market to cater to increasing demand.
- For instance, in January 2023, Califia Farms launched organic almond milk and oat milk in the market. The product contains simple ingredients like purified water, sea salt, and almonds with no added oils or gums. The product claims to be dairy-free and can be used in cereals, smoothies, and bakery products.
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