Market Trends of Football Industry
This section covers the major market trends shaping the Football Market according to our research experts:
Rising Active Participation in Football Leagues
The growing health consciousness among consumers is leading to the need to follow a healthier lifestyle. Consumers are engaged in several sports activities to maintain their health. The majority prefer outdoor games, such as football, as these outdoor sports activities require significant physical effort, thus enhancing the stamina levels of the players. Football also helps keep the body strong, flexible, and fit. It can also help avoid several health diseases and increase the mental stability of individuals. Therefore, being a complete workout package, the game is becoming popular among athletes, cricketers, and others. Moreover, government initiatives to promote football events are boosting people's interest in playing the sport, such as FIFA World Cup in Qatar 2022 is set to boost people's interest in the country. Such factors are driving the sales of football worldwide.
Additionally, an independent identity, FIFA Foundation promotes football to accomplish its social responsibility through its various programs, such as Foundation Community Programme, Recovery Programme, FIFA Legends Programme, Football for Schools Programme, Campus Programme, Refugee Programme, and Employee Volunteer Programme. In the post-COVID-19 world, the FIFA Foundation is using football to help reconnect society, promote and support mental health awareness, and help empower and inspire people to participate in football for a healthy mind and body. This, in turn, is increasing the football participation rate across the globe and aiding the growth of the global football market.
Europe is the Largest Market
Europe has the largest football market. The increasing number of football participants and clubs strongly accelerated the demand for football among all age groups. Thus, this factor provides a great opportunity for foreign football manufacturing companies to expand their business in the region. Football clubs generate strong revenue due to an increasing number of individuals enrolling each year. Some of the most famous clubs in Europe include Real Madrid, Barcelona, Manchester United, Liverpool, Bayern Munich, and others. Furthermore, with growing women's participation in sports, including football, several women's football clubs are being introduced in Europe and other regions, training individuals to play professionally. With considerable sponsorships for the cause, women's clubs are becoming professional platforms, benefitting the sponsors and players.
