Market Size of Fortifying Agent Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 10.30 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Fortifying Agent Market Analysis
The global fortifying agents market is projected to register a CAGR of 10.3% during the forecast period (2022 - 2027).
The outbreak of COVID-19 has a significant impact on fortifying agents due to the increased consciousness of consumers in selecting food. This inclination towards sustainable, regenerative, plant-based nutrition and demand for foods and beverages with immunity-boosting ingredients is driving the demand for these products and their constituents. In addition to focusing on widening applications and introducing new product portfolios, most food and beverage companies are planning to capture domestic and international markets.
The market is mainly driven by the increase in the growth of the health consciousness of consumers. The support of government organizations has also fueled the market growth. For instance, the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) have recognized food fortification as one of the key strategies to reduce widespread malnutrition, particularly in underdeveloped countries.
Fortification of wheat and maize flour with zinc, iron, folic acid, and other micronutrients has proven to be effective against iron deficiency anemia (IDA). Milk fortification helps in recovering the micronutrients that are lost during the processing of milk. Micronutrient content can be increased through the fortification process. This is also increasing the market demand.
Fortifying Agent Industry Segmentation
Fortifying agents include vitamins and minerals and, in some cases, essential amino acids and proteins, which help boost their nutritional value and benefit health. The global fortifying agents market has been segmented by types, which include proteins & amino acids, vitamins, lipids, prebiotics & probiotics, carbohydrates, minerals, and others. Based on application, the market is segmented into infant formula, dairy & dairy-based products, cereals & cereal-based products, fats & oils, beverages, dietary supplements, and others, and by geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The report offers market size and forecasts for food fortifying agents in Value (USD million) for all the above segments.
| By Type | |
| Proteins & amino acids | |
| Vitamins | |
| Lipids | |
| Prebiotics & probiotics | |
| Carbohydrates | |
| Minerals | |
| Others |
| By Application | |
| Infant formula | |
| Dairy & Dairy-Based Products | |
| Cereals & cereal-based products | |
| Fats & oils | |
| Beverages | |
| Dietary supplements | |
| Others |
| Geography | |||||||||
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Fortifying Agent Market Size Summary
The fortifying agents market is experiencing significant growth, driven by an increasing consumer focus on health and wellness. The COVID-19 pandemic has heightened awareness around nutrition, leading to a surge in demand for foods and beverages that enhance immunity and are based on sustainable, plant-based ingredients. This trend is further supported by government initiatives from organizations like the FAO and WHO, which advocate for food fortification as a strategy to combat malnutrition, particularly in developing regions. The fortification of staple foods such as wheat and maize flour, as well as milk, with essential micronutrients like zinc, iron, and folic acid, has proven effective in addressing deficiencies such as iron deficiency anemia. The market is also witnessing a rise in the popularity of fortified products, including vitamin-infused snacks and beverages, as consumers seek to mitigate health issues related to vitamin deficiencies.
The Asia-Pacific region is anticipated to be the fastest-growing market for fortifying agents, driven by increasing disposable incomes and urbanization in countries like China and India. The market's competitive landscape is characterized by the presence of major global players such as Cargill, DSM, and BASF, who are actively engaging in strategic mergers, acquisitions, and partnerships to enhance their market presence. These companies are also focusing on innovation and the development of new product formulations to meet the evolving consumer demands. Despite the slower growth in regions like Africa, where fortification efforts have shown positive outcomes in improving nutrient status among populations, the overall global market remains robust and competitive, with ongoing investments in research and development to support market expansion.
Fortifying Agent Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Proteins & amino acids
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2.1.2 Vitamins
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2.1.3 Lipids
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2.1.4 Prebiotics & probiotics
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2.1.5 Carbohydrates
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2.1.6 Minerals
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2.1.7 Others
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2.2 By Application
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2.2.1 Infant formula
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2.2.2 Dairy & Dairy-Based Products
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2.2.3 Cereals & cereal-based products
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2.2.4 Fats & oils
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2.2.5 Beverages
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2.2.6 Dietary supplements
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2.2.7 Others
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Italy
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle-East and Africa
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Fortifying Agent Market Size FAQs
What is the current Fortifying Agent Market size?
The Fortifying Agent Market is projected to register a CAGR of 10.30% during the forecast period (2024-2029)
Who are the key players in Fortifying Agent Market?
Dupont , ADM , Cargill, BASF and AOM are the major companies operating in the Fortifying Agent Market.
