Market Trends of France Animal Protein Industry
Rising Demand for Functional Food and Beverage Can Stimulate the Market
- The rising aging population across the country is driving demand for functional food and drink. As people live for a longer period, it can increase the sick years, which directly implies that life expectancy is growing but not the healthy one. Due to this, healthy aging will be one of the major concerns in the future across the country.
- For instance, in 2023, according to the National Institute of Statistics and Economic Studies ((French: Institut national de la statistique et des études économiques (Insee)), in France, more than 27% of the country's population is over 60 years old, equal to one in four inhabitants. Further, in 2040, it will be nearly one in three. Thus, people are opting for food that helps them to live healthier for longer and prevent the occurrence of health problems where protein plays a major role in fulfilling the needs and requirements of the consumers.
- Protein's benefits for muscle growth, recovery, and weight management make them ideal for food and drink fortification. Hence, manufacturers engaged in the animal protein sector are emphasizing the products that can deliver nutritional benefits to consumers.
- For instance, in February 2021, Lactalis Ingredients launched a new Pronativ Native Micellar Casein, marketed as a pure and natural protein. It has been derived by utilizing a cold filtration method to extract whey directly from milk without adding additives or chemicals. As per the company, the product is ideal for the nutritional industry to fulfill its unique requirements.
- Moreover, French consumers who prefer a healthy lifestyle are increasingly opting for sports nutrition products intending to complement their post-workout sessions. For instance, according to Agriculture and Agri-Food Canada, in 2022, the retail sales of fortified and functional (FF) ready-to-drink sports beverages in France accounted for about USD 26.4 million, which increased from USD 24.8 million in 2021.
- Thus, rising demand for functional food and beverage products from the aging population as well as other age group consumers can shape the market for animal protein in the country.
Understand The Key Trends Shaping This Market
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Increasing Milk Production Supporting the Animal Protein Demand in the Country
- The consumers' demand for more from their food and beverage products and interest in health and wellness has increased the use of milk protein in the market. Due to their digestibility property, milk protein isolates are the most used ingredient by infant food manufacturers, such as as-baby cereals, bottled baby food, and others.
- For instance, in September 2021, Lactalis Ingredients offered Prolacta 80, a soluble protein concentrate that is physically separated and concentrated right from milk. It is suitable for infant formulae due to its high protein content, notably alpha-lactalbumin, which is also the main protein in breast milk.
- Additionally, dried milk protein concentrate is produced from skim milk using a combination of processes, such as ultrafiltration (UF), evaporation or nanofiltration, and spray drying. The increasing demand for milk protein concentrates is supported by steady growth in skimmed milk powder production in the market.
- According to Eurostat, the production of skimmed milk was pegged at 369.990 tons in 2022, whereas the production of caseins and caseinates was pegged at 44 tons, which is an increase of 15.8% from 2021.
- Furthermore, the positive outlook of the dairy industry in the market, followed by increasing consumer demand for protein-rich food with constant evolution in product launches, is actively accelerating the application of various animal proteins like milk protein in the food and beverage industry and is expected to continue gaining momentum during the forecast period.
