France Digital Out-of-Home (DOOH) Advertising Industry Overview
The French digital out-of-home (DOOH) advertising market is semi-consolidated, with the presence of major players like JCDecaux SE, Clear Channel, Doohit, Vistar Media, and Exterior Plus. Market players are implementing strategies like partnerships and acquisitions to improve their product offerings and obtain sustainable competitive advantage.
- February 2024: JCDecaux SE announced the launch of the first global airport programmatic DOOH offer. This first-of-its-kind solution empowers brands and agencies to execute targeted, dynamic, and contextualized advertising campaigns effortlessly across JCDecaux's programmatic-enabled airports through the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), including Displayce where it is already available.
- October 2023: Clear Channel Outdoor Holdings Inc. revealed that it has closed the sale of its business in France to Equinox Industries. In addition, the company has initiated a process to sell the businesses in its Europe-North segment, which includes operations in the United Kingdom, the Nordics, and other countries in Northern and Central Europe.
France Digital Out-of-Home (DOOH) Advertising Market Leaders
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JCDecaux SE
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Clear Channel
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Doohit
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Vistar Media
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Exterior Plus
- *Disclaimer: Major Players sorted in no particular order
-advertising-market/france-digital-out-of-home-(dooh)-advertising-market_1709538389304_France_Digital_Out-of-Home_(DOOH)_Advertising_Market_Conc.webp "France Digital Out-of-Home (DOOH) Advertising Market Concentration")
