Market Trends of France Hair Care Industry
This section covers the major market trends shaping the France Hair Care Market according to our research experts:
Growing Demand For Natural Products
The hair care market in France is witnessing rising demand for natural and organic products owing to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, present in hair care products. The high demand for natural ingredients has been quite evident in the market studied, leading to most companies launching products with nature-inspired ingredients, such as plant-inspired and premium botanical ingredients. Among the organic hair care product types, such as conditioners and shampoos, serums and oils, and styling, the former holds most of the global organic hair care market, owing to its wide usage. Further, anti-dandruff organic oils are expected to register robust growth over the forecast period. The global atmospheric and seasonal changes affect hair growth considerably, which is one of the primary reasons driving the consumption of organic hair care products. In May 2021, the coconut water brand Vita Coco entered the European market by launching a new hair care product line. The products include shampoos, conditioners, and treatments. The products are available in France, the United Kingdom, and Germany in retail shops and online websites like Amazon, brand website, and Tim Rees.
Shampoos Segment is Growing at a Significant Pace
Nowadays, people are conscious about hair care which boosts the hair care product market owing to its organic and beneficial properties. Different types of hair shampoos are preferred by people with different hair types. Demand for clean-label and organic shampoo products is increasing in France. Regional brands like Klorane, Phyto, Kerastase, and many more are launching innovative luxury shampoos with the use of natural ingredients. The market players are considering the demand of consumers and launching products with high quality. Due to the cost-effectiveness and availability of products, young consumers are buying products according to their preferences. Furthermore, an increase in e-commerce sales is also driving the market. In April 2022, Bulldog Skincare expanded into hair care with a range of natural styling products for men across Europe.
