France Online Accommodation Market Size (2024 - 2029)

The online accommodation market size in France experienced a decline due to the pandemic, which halted tourism and reduced the demand for accommodations. Despite this setback, the increasing use of smartphones and other devices for online bookings indicates a potential for recovery and growth in the market. Booking.com maintained its position as a leading platform, although overall revenue was impacted in 2020. The market dynamics are influenced by the shifting preferences of internet users in France, who are increasingly relying on mobile devices for online activities.

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Market Size of France Online Accommodation Industry

France Online Accommodation Market Forecast
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 11.00 %
Market Concentration Medium

Major Players

France Online Accommodation Market Major Players

*Disclaimer: Major Players sorted in no particular order

France Online Accommodation Market Analysis

Due to the pandemic, the accommodation market is slightly reduced when compared to normal days. The flights and other modes of transportation to France are stopped. As there are no tourists, the accommodation market didn't work well. The ones who remained in France due to the pandemic had to book few accommodations.

Smartphone usage is rising rapidly in France. During the third quarter of 2021, approximately 86.5% of internet users in France went online via any mobile phone, while around 84.6% reported doing so via smartphones. Additionally, 77.3% of French internet users reported going online with their own laptop or desktop device, while almost 25.7% reported doing so with a work laptop.

When taken on average, Booking.com was the leading website in the category 'accommodation and hotels', as of April 2021, despite having seen significantly lower revenue in 2020, as revealed in the new publication. Furthermore, Airbnb, Agoda, Traveloka, and Go MMT followed Booking in the rankings in specific countries, while legacy global online booking company Expedia underwent a substantial loss in market share in many countries of the world in 2020.

France Online Accommodation Industry Segmentation

Online accommodation refers to the lodging booked online by travelers for the purpose of stay. Travelers can choose from the various types of accommodations available such as hotels, hostels, resorts, vacation rentals, and others. Accommodation can be booked through various sources, which include online travel agencies, hotel websites, booking through agents, and direct bookings. France Online Accommodation Market is segmented By Platform type (Mobile application, Website) & By Mode of Booking Type (Third Party online portals, Direct/Captive portals).

By Platform
Mobile application
Website
By Mode of booking
Third party online portals
Direct/captive portals
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France Online Accommodation Market Size Summary

The French online accommodation market has experienced a shift due to the pandemic, which initially led to a decline in activity as travel restrictions halted tourism. However, the increasing use of smartphones and the internet has transformed the industry, with more consumers opting for online booking platforms over traditional travel agencies. This shift has enhanced user experience, transaction efficiency, and customer satisfaction. The market is characterized by a fragmented landscape with numerous local players, alongside major global companies like Airbnb, Expedia, and TripAdvisor, which continue to influence consumer behavior through reviews and travel tips.

Eco-friendly accommodations are gaining popularity in France, with many hotels adopting sustainable practices and receiving green labels for their efforts in environmental conservation. This trend reflects a broader awareness and response to climate change challenges. The market is also seeing technological advancements, such as Accor's partnership with D-EDGE to enhance hotel distribution systems, and Agoda's expansion of advertising solutions to reach a wider audience. These developments indicate a dynamic market landscape, where innovation and sustainability are key drivers of growth and consumer preference.

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France Online Accommodation Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Industry Attractiveness - Porters' Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitutes

      5. 1.4.5 Intensity of Competitive Rivalry

    5. 1.5 Insights on impact of technology and innovation in the market

    6. 1.6 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Platform

      1. 2.1.1 Mobile application

      2. 2.1.2 Website

    2. 2.2 By Mode of booking

      1. 2.2.1 Third party online portals

      2. 2.2.2 Direct/captive portals

France Online Accommodation Market Size FAQs

The France Online Accommodation Market is projected to register a CAGR of greater than 11% during the forecast period (2024-2029)

Booking.com, AccorHotels , TripAdvisor , Expedia and Hotels.com are the major companies operating in the France Online Accommodation Market.

France Online Accommodation Market Report Snapshots

France Online Accommodation Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)