Market Trends of France Soy Protein Industry
Soy Protein Concentrate Holds a Significant Market Share
Soy protein concentrate stands out as the primary plant protein variety because of its elevated protein levels, minimal viscosity, solubility, and other beneficial characteristics that suit a wide range of uses across various industries. The food and beverages segment leads the market, majorly driven by the meat and dairy alternatives sub-segments. The wider use of soy proteins in the segment is further promoting growth. Manufacturers' cost-effective preferences are also encouraging feed companies to incorporate greater protein content in animal feed.
Moreover, soy protein, mainly in the form of concentrates, is widely used in the diets of animals, birds, and fish. Its main characteristics, such as easy digestibility, improved shelf life, and protein enrichment, are driving its application in the animal feed segment. As a result, France imports a significant amount of soy to extract soy protein concentrate. For instance, according to the Observatory of Economic Complexity, in 2022, the import value of soybean meal in France amounted to USD 1.43 billion, which was a significant increase over the USD 1.05 billion recorded in 2020. Therefore, all the abovementioned factors are expected to drive the soy protein concentrates market in the country.
Growing Demand for Soy Proteins in the Supplements Industry Driving the Market
With a growing emphasis on health and wellness, consumers are increasingly turning to protein supplements. Soy protein is seen as a healthy, plant-based alternative to animal protein, appealing to those looking for cleaner and more sustainable nutrition options. Many consumers in the country are increasingly opting for plant proteins as they provide more energy and keep the body fresh for a longer time. Market players are incorporating plant proteins such as soy protein into sports nutrition products like powders and beverages. Plant proteins reduce muscle fatigue and keep the body energized for a longer time. Moreover, soy protein is recognized for its muscle-building properties. This trend is further fueled by a rising prevalence of health concerns like obesity and diabetes across France, prompting consumers to engage in sports activities.
Sports athletes and sports enthusiasts are incorporating plant proteins into their diets to remain fresh and fit for a longer time. For instance, according to the National Institute of Youth and Popular Education, men in France engage in more consistent physical activity compared to women. In 2023, over 63% of men stated that they exercised frequently. This trend has notably boosted the demand for soy protein in sports nutrition products. Market players are offering soy protein products such as isolates and concentrates to support athletes in weight management, muscle development, and overall immunity.
