Market Share of Free-from Food Industry
The free-from-food market is highly competitive due to the presence of several domestic and international players. Some of the key players in the market include Danone SA, Nestle SA, General Mills Inc., Reckitt Benckiser Group Plc, and Beyond Meat, among others. The key strategy used by some of the top players in the segment is product innovation, as this enables companies to meet the consumers changing preferences on a daily basis. Also, using the same strategy, a company can expand its product portfolio and even offer numerous products to consumers, which will help elevate sales. For instance, in April 2021, General Mills launched a new flavor of breakfast cereal under the brand Chex. The product was made available in Apple Cinnamon flavor and is gluten-free by nature, as claimed by the company.
Free-From Food Market Leaders
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Danone SA
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Nestle SA
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General Mills Inc.
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Reckitt Benckiser Group Plc
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Beyond Meat
*Disclaimer: Major Players sorted in no particular order
