Market Size of Fresh Durian Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 9.85 Billion |
| Market Size (2029) | USD 15.43 Billion |
| CAGR (2024 - 2029) | 9.40 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
Major Players*Disclaimer: Major Players sorted in no particular order |
Fresh Durian Market Analysis
The Fresh Durian Market size is estimated at USD 9.85 billion in 2024, and is expected to reach USD 15.43 billion by 2029, growing at a CAGR of 9.40% during the forecast period (2024-2029).
- The fresh durian market is supported by factors like farmers' interest in durian production due to high-income returns through durian production and increasing health consciousness among the people. According to a 2023 report by HSBC Bank, global durian demand has surged by 400% in the past two years, with China accounting for 91% of the total demand.
- Over the long run, the durian market is anticipated to grow enormously due to increased consumer demand across the regions. Although China is undoubtedly a dominant consumer of durians, due to the late increase in awareness regarding the health benefits of the fruit, the demand for the fruit is rising from other European, Arab, and American countries. Further, the product has gained popularity in the food industry as a flavoring agent. Consumers are willing to experiment with different foods, including products with exotic flavors.
- Asia-Pacific occupied the largest share of the fresh durian market, with Thailand contributing the major chunk of the market share. Asia-Pacific is the fastest-growing region for fresh durian, driven by the increasing popularity of the Mon Thong variety in China and the expansion of the Mustang variety in Malaysia's specialized stores and street markets.
Fresh Durian Industry Overview
Durian, also known as the "King of Fruits" in Southeast Asia, is an oblong-shaped fruit with spikes. The fresh durian market includes production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The market is segmented into geography (North America, Europe, Asia-Pacific, and Middle East and Africa). The report offers market estimation and forecasts in volume (metric tons) and value (USD) for the fresh durian market.
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Fresh Durian Market Size Summary
The fresh durian market is poised for significant growth, driven by increasing consumer demand and heightened awareness of its health benefits. Farmers are increasingly drawn to durian production due to its lucrative returns, while the fruit's popularity as a flavoring agent in the food industry is expanding its appeal. Although China remains the dominant consumer, with a substantial portion of global demand, other regions such as Europe, the Middle East, and the United States are also experiencing rising interest. The Asia-Pacific region, particularly Thailand, leads in both production and consumption, with the Mon Thong and Mustang varieties gaining traction. The market's expansion is further supported by strategic efforts in countries like Japan, where initiatives are underway to boost local demand and production.
The global trade of durian is characterized by significant export activities from Thailand, which supplies the majority of the fruit, while China dominates imports. The increasing awareness of durian's health benefits, such as its antioxidant and anti-aging properties, is driving demand beyond China, with European consumers showing a strong preference for the fruit. Thai exporters are expanding their reach to new markets, supported by quality certifications and strategic partnerships. The market is also witnessing innovations, such as the development of quality inspection systems and new product offerings like durian mooncakes, which cater to the evolving tastes of consumers. As the market continues to grow, it is expected to benefit from the expanding base of health-conscious and middle-income consumers seeking nutritious food options.
Fresh Durian Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Value Chain/Supply Chain Analysis
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2. MARKET SEGMENTATION
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2.1 Geography (Production Analysis, Consumption Analysis by Value and Volume, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)
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2.1.1 North America
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2.1.1.1 United States
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2.1.1.2 Canada
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2.1.2 Europe
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2.1.2.1 Netherlands
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2.1.2.2 France
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2.1.2.3 United Kingdom
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2.1.2.4 Italy
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2.1.2.5 Germany
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2.1.3 Asia-Pacific
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2.1.3.1 China
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2.1.3.2 Thailand
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2.1.3.3 Malaysia
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2.1.3.4 Philippines
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2.1.3.5 Japan
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2.1.4 Middle-East and Africa
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2.1.4.1 United Arab Emirates
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2.1.4.2 Saudi Arabia
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2.1.4.3 South Africa
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Fresh Durian Market Size FAQs
How big is the Fresh Durian Market?
The Fresh Durian Market size is expected to reach USD 9.85 billion in 2024 and grow at a CAGR of 9.40% to reach USD 15.43 billion by 2029.
What is the current Fresh Durian Market size?
In 2024, the Fresh Durian Market size is expected to reach USD 9.85 billion.
