Frozen Bakery Market Size
| Study Period | 2019-2029 |
| Market Size (2024) | USD 8.58 Billion |
| Market Size (2029) | USD 10.48 Billion |
| CAGR (2024 - 2029) | 4.08 % |
| Fastest Growing Market | South America |
| Largest Market | North America |
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*Disclaimer: Major Players sorted in no particular order |
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Frozen Bakery Market Analysis
The Frozen Bakery Market size is estimated at USD 8.58 billion in 2024, and is expected to reach USD 10.48 billion by 2029, growing at a CAGR of 4.08% during the forecast period (2024-2029).
Key factors contributing to the growth of the frozen bakery market include a rising preference for convenient food products and the popularity of specialty frozen bakery products. The demand for healthy and convenient food that can be consumed instantly is rising due to the fast-paced lifestyle and the need for quick meals or snacks among adults. Intra-industry competitiveness is high and affects the market. The cake and pastry segment is rising in the frozen bakery products market. With the growing demand for premium and customized cakes, the market has witnessed increased demand in recent years.
Furthermore, on-the-go snacking is becoming extremely popular, especially among the working class, teenagers, people living in hostels, and bachelors due to their hectic lifestyles. Moreover, the on-the-go snacking concept is closely associated with the easy consumption and handling of products. Thus, the demand for frozen bakery products is increasing, aided by innovative flavors and ingredients and the taste preferences of consumers. The frozen bakery industry is further driven by the increasing demand for specialty goods, constituting functional ingredients. Manufacturers are offering customized per the customer's needs and requirements. They are also launching products with functional ingredients, such as oats, legumes, nuts, probiotics, cereals, and fortified margarine, to cater to the demands of the health-conscious consumer population.
Frozen Bakery Market Trends
Demand for Convenient and Healthy On-the-go Snacking
Convenient frozen bakery goods, such as pastries, croissants, muffins, and pies, are becoming increasingly popular, particularly among the working population and students owing to their hectic lifestyles. Furthermore, the increased consumer demand for nutritious and clean-label products has led to increased product launches with various label claims, such as no artificial additives, no preservatives, non-GMO, and reduced sugar. For instance, in January 2024, Gâteaux, a frozen dessert company, launched its new petit-sized cake line. The small-size cake line offers gourmet desserts in a convenient and smaller configuration. The company aimed to bring the taste of French pâtisserie to consumers and offer a combination of convenience, a clean label, and exceptional flavor through the launch of a small-sized frozen cake. Furthermore, frozen bakery products are witnessing high demand compared to conventional products due to their extended shelf life.
North America is the Largest Market
Frozen bakery product sales in the United States are driven by the expanding food service sector and the increasing demand for convenience food products. The rapidly growing hotel and restaurant market in the United States is a major contributor to the growth of frozen bakery products, as food service chains prefer to use readily available bakery goods. Additionally, though rising food prices have become a primary concern for Canadian families, the relative affordability of baked goods, particularly when compared to bigger-ticket grocery items such as meat and seafood, is driving consumers to consider frozen bakery foods in their daily diets. Moreover, consumers are willing to pay more for bakery items, particularly those featuring higher-quality flour, chocolate, and other ingredients. This allows manufacturers to develop new products with specific ingredients offering additional health benefits. Therefore, the market studied in the region is majorly driven by the increasing consumer spending on restaurants and cafes and the number of players offering frozen bakery products in convenient and ready-to-eat packaging formats.
Frozen Bakery Industry Overview
The market studied is fragmented due to the presence of domestic and international players. The major players in the industry include Europastry SA, General Mills, Inc., Grupo Bimbo SAB de CV, Aryzta AG, and Lantmännen Unibake. Key players are focusing on product development and innovation to meet consumers' needs by offering a variety of tastes and quality to maintain premiumization. Some significant players also rely on mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry.
Frozen Bakery Market Leaders
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Europastry SA
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General Mills, Inc.
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Aryzta AG
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Lantmännen
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Grupo Bimbo SAB de CV
*Disclaimer: Major Players sorted in no particular order
Frozen Bakery Market News
- December 2023: ARYZTA AG announced the construction and commissioning of a new bakery in Perth, Western Australia, with an investment estimated at EUR 40 million.
- December 2023: Délifrance launched two premium, ready-to-bake viennoiseries, the Cinnamon and Brioche Buns.
- November 2023: Délifrance expanded its operations in India. Bahri Hospitality will serve as the master franchise owner for the India business and will set up 30 stores across three formats by 2028.
Frozen Bakery Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Demand for Convenient and Healthy On-the-go Snacking
- 4.1.2 Product Differentiation Plays a Significant Role
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4.2 Market Restraints
- 4.2.1 Rising Concern Over Food Safety and Quality
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Pizza Crust
- 5.1.2 Cake and Pastry
- 5.1.3 Bread
- 5.1.4 Morning Goods
- 5.1.5 Other Types
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5.2 Distribution Channel
- 5.2.1 On Trade (Horeca)
- 5.2.2 Off Trade (Retail)
- 5.2.2.1 Supermarkets/Hypermarkets
- 5.2.2.2 Specialty Stores
- 5.2.2.3 Online Retail Stores
- 5.2.2.4 Other Distribution Channels
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5.3 Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 United Arab Emirates
- 5.3.5.3 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Europastry SA
- 6.3.2 Aryzta AG
- 6.3.3 General Mills, Inc.
- 6.3.4 Alpha Baking Company
- 6.3.5 Associated British Foods PLC
- 6.3.6 Lantmännen (Lantmannen Unibake International)
- 6.3.7 Grupo Bimbo SAB de CV
- 6.3.8 Groupe Vivescia
- 6.3.9 Sunbulah Group
- 6.3.10 Sara Lee Frozen Bakery
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Frozen Bakery Industry Segmentation
Frozen bakery products are long-lasting food products with a fixed shelf life of 6 to 18 months. The global frozen bakery market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into pizza crust, cake and pastry, bread, morning goods, and other product types. Based on the distribution channel, the market is segmented into on trade and off trade. The off trade is further sub-segmented into supermarkets/hypermarkets, specialty stores, online retail stores and other distribution channels. The study also provides an analysis of emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Pizza Crust | |
| Cake and Pastry | ||
| Bread | ||
| Morning Goods | ||
| Other Types | ||
| Distribution Channel | On Trade (Horeca) | |
| Off Trade (Retail) | Supermarkets/Hypermarkets | |
| Specialty Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Spain |
| United Kingdom | ||
| Germany | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle East and Africa | South Africa |
| United Arab Emirates | ||
| Rest of Middle East and Africa |
Frozen Bakery Market Research FAQs
How big is the Frozen Bakery Market?
The Frozen Bakery Market size is expected to reach USD 8.58 billion in 2024 and grow at a CAGR of 4.08% to reach USD 10.48 billion by 2029.
What is the current Frozen Bakery Market size?
In 2024, the Frozen Bakery Market size is expected to reach USD 8.58 billion.
Who are the key players in Frozen Bakery Market?
Europastry SA, General Mills, Inc., Aryzta AG, Lantmännen and Grupo Bimbo SAB de CV are the major companies operating in the Frozen Bakery Market.
Which is the fastest growing region in Frozen Bakery Market?
South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Frozen Bakery Market?
In 2024, the North America accounts for the largest market share in Frozen Bakery Market.
What years does this Frozen Bakery Market cover, and what was the market size in 2023?
In 2023, the Frozen Bakery Market size was estimated at USD 8.23 billion. The report covers the Frozen Bakery Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Frozen Bakery Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Frozen Bakery Industry Report
Statistics for the 2024 Frozen Bakery market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Frozen Bakery analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
