Fruit & Vegetable Juice Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 105.18 Billion |
| Market Size (2029) | USD 138.12 Billion |
| CAGR (2024 - 2029) | 5.60 % |
| Fastest Growing Market | South America |
| Largest Market | North America |
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*Disclaimer: Major Players sorted in no particular order |
Fruit & Vegetable Juice Market Analysis
The Fruit And Vegetable Juice Market size is estimated at USD 105.18 billion in 2024, and is expected to reach USD 138.12 billion by 2029, growing at a CAGR of 5.60% during the forecast period (2024-2029).
Fruit and vegetable juices, packed with essential vitamins, minerals, and antioxidants, present a convenient way for consumers to fulfill their daily nutritional requirements. The demand for ready-to-drink beverages, particularly juices, has seen a significant upswing in recent years, driven by increasing disposable incomes and evolving consumer lifestyles. To illustrate, data from UNESDA for 2022 reveals that the average person in the European Union consumed 16 liters of juice and nectars. This, coupled with a growingly hectic workforce, has heightened the need for accessible, on-the-go nutrition, thereby fueling the natural fruit and vegetable juice market. Globally, organic juices are on the rise, driven by a preference for clean-label products and sustainable practices. These organic juices, sourced from certified organic fruits and vegetables, resonate with consumers valuing pesticide-free and eco-conscious choices. In response to this trend, manufacturers are broadening their product ranges to cater to the surging demand for these healthier juice alternatives. For instance, in December 2022, Tasty Caroot Corporation, a Canadian firm known for its all-natural carrot juice, introduced its USDA Certified Organic 'Eco Carrot Juice,' now infused with caffeine. Crafted from locally grown Canadian carrots, this new offering provides a natural energy boost and promotes overall well-being.
Fruit & Vegetable Juice Market Trends
Increasing Demand for Fruit Juice Variants
Rising awareness of the health benefits of fruit juices, enriched with vitamin C, antioxidants, and immune-boosting properties, has significantly driven global demand. Endorsements from health professionals further reinforce the benefits of juice, emphasizing its antioxidants and micronutrients. The market focus on diverse lemon juice flavors, alongside claims of no added sugars or artificial additives, is attracting a new wave of consumers. Berry juices, sourced locally for their extended shelf life and natural appeal, are witnessing a surge in demand. The fruit juice market, marked by fragmentation, sees key players competing to meet surging consumer demands. For instance, in March 2024, Louis Dreyfus Company (LDC) unveiled its fresh fruit juice brand, Montebelo Brasil, exclusively in France, aiming to position it as a premier name in the French market. The lineup includes variations of pure orange juice and a yellow lemonade, catering to diverse consumer preferences.
North America Dominates the Market
Americans are increasingly favoring beverages packed with essential nutrients, vitamins, and antioxidants. Notably, the juice segment is garnering heightened attention, valued not just for its refreshing qualities but also for its nutritional benefits. The market is experiencing a notable uptick in the demand for 100% fruit juices, propelled by a discerning consumer base that can distinguish between pure fruit juices and fruit-flavored drinks.
Driven by their hectic schedules, Canadian consumers are turning to convenient, ready-to-drink juice options. This inclination is underscored by the rising popularity of juices, offering a convenient way for Canadians to incorporate fruits and vegetables into their diets. In 2022, per capita juice consumption in Canada stood at 21.7 liters, as reported by Agriculture and Agri-food Canada.
Mexicans have a strong affinity for freshly prepared fruit juices, often crafted at home or purchased from local vendors and markets. These locales present a diverse array of choices, ranging from freshly squeezed orange juice to aguas frescas, a traditional concoction featuring fruits like hibiscus, tamarind, and lime.
The deep-rooted cultural significance of local fruit-based beverages fuels the demand for juices that embody regional flavors and heritage. Across the Caribbean, freshly prepared juices and smoothies, featuring fruits like soursop, tamarind, and coconut, are ubiquitous at markets and street stalls.
Fruit & Vegetable Juice Industry Overview
The market is competitive, with both domestic and international players vying for market share. The major players in the industry include PepsiCo, Inc., Kraft Heinz Company, Keurig Dr. Pepper Inc., Coca-Cola Company, and Ocean Spray Cranberries Inc. These key players are prioritizing product development and innovation, aiming to cater to diverse consumer preferences and uphold premium quality. Many of them leverage mergers and acquisitions as a strategic tool, aiming to solidify their industry dominance. By doing so, these companies not only fortify their leading positions but also ensure they can contend vigorously with their market competitors.
Fruit & Vegetable Juice Market Leaders
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The Kraft Heinz Company
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Keurig Dr Pepper Inc.
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The Coca-Cola Company
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PepsiCo, Inc.
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Ocean Spray Cranberries Inc
*Disclaimer: Major Players sorted in no particular order
Fruit & Vegetable Juice Market News
- May 2024: Capri Sun made a significant move into the USD 38 billion Ready-to-Drink market with the introduction of Capri Sun Multi-Serve. This new offering, coming in a 96 oz. bottle, showcases the brand's popular Fruit Punch flavor.
- May 2024: The brand Naked diversified its offerings by debuting a line of lower-sugar smoothies. Branded as Naked Lower Sugar Smoothies, these new beverages tout a 50% reduction in sugar content and come in flavors like Berrylicious and Tropical Sunrise.
- April 2024: Tropicana expanded its portfolio with the addition of a new line, Tropicana Special Start. This new line features three 100% pure pressed fruit juices: Sanguinello Blood Orange, Pink Grapefruit, and Pineapple.
Fruit & Vegetable Juice Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Market Drivers
- 4.1.1 Rising Health Consciousness Fuels The Demand For Cold-Pressed Juices
- 4.1.2 Popularity Of Functional And Fortified Products
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4.2 Market Restraints
- 4.2.1 Stiff Competition From Alternative Beverages
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Category
- 5.1.1 Fruit
- 5.1.2 Vegetable
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5.2 Type
- 5.2.1 Still Juice Drinks
- 5.2.2 100% juice
- 5.2.3 Nectar
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5.3 Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Specialty Stores
- 5.3.4 Online Retail Stores
- 5.3.5 Other Distribution Channels
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5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 United Kingdom
- 5.4.2.2 Germany
- 5.4.2.3 Spain
- 5.4.2.4 France
- 5.4.2.5 Italy
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle-East and Africa
- 5.4.5.1 Saudi Arabia
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 The Kraft Heinz Company
- 6.3.2 PepsiCo Inc.
- 6.3.3 The Coca-Cola Company
- 6.3.4 Keurig Dr Pepper Inc.
- 6.3.5 Fresh Del Monte
- 6.3.6 Campbell Soup Company
- 6.3.7 Ocean Spray
- 6.3.8 Florida’s Natural Growers Inc.
- 6.3.9 Eckes Granini Group
- 6.3.10 Welch's
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityFruit & Vegetable Juice Industry Segmentation
Juice is a drink made from extracting or pressing the natural liquid contained in fruits and vegetables.
The global fruit and vegetable juice market is segmented by category into fruit and vegetable. Based on type, the market is segmented into still juice drinks, 100% juice, and nectar. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. Also, the study analyzes the fruit and vegetable juice market in emerging and established markets globally, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
For each segment, the market sizing and forecasting have been done in value terms (USD).
| Category | Fruit | |
| Vegetable | ||
| Type | Still Juice Drinks | |
| 100% juice | ||
| Nectar | ||
| Distribution Channel | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Specialty Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | United Kingdom |
| Germany | ||
| Spain | ||
| France | ||
| Italy | ||
| Russia | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| India | ||
| Australia | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | Saudi Arabia |
| South Africa | ||
| Rest of Middle-East and Africa |
Fruit & Vegetable Juice Market Research FAQs
How big is the Fruit And Vegetable Juice Market?
The Fruit And Vegetable Juice Market size is expected to reach USD 105.18 billion in 2024 and grow at a CAGR of 5.60% to reach USD 138.12 billion by 2029.
What is the current Fruit And Vegetable Juice Market size?
In 2024, the Fruit And Vegetable Juice Market size is expected to reach USD 105.18 billion.
Who are the key players in Fruit And Vegetable Juice Market?
The Kraft Heinz Company, Keurig Dr Pepper Inc., The Coca-Cola Company, PepsiCo, Inc. and Ocean Spray Cranberries Inc are the major companies operating in the Fruit And Vegetable Juice Market.
Which is the fastest growing region in Fruit And Vegetable Juice Market?
South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Fruit And Vegetable Juice Market?
In 2024, the North America accounts for the largest market share in Fruit And Vegetable Juice Market.
What years does this Fruit And Vegetable Juice Market cover, and what was the market size in 2023?
In 2023, the Fruit And Vegetable Juice Market size was estimated at USD 99.29 billion. The report covers the Fruit And Vegetable Juice Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Fruit And Vegetable Juice Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Fruit and Vegetable Juice Industry Report
Statistics for the 2024 Fruit and Vegetable Juice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruit and Vegetable Juice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
