Market Size of Fruit and Vegetable Pieces and Powders Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.98 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Fruits and Vegetables Pieces and Powder Market Analysis
The fruit and vegetable pieces and powders market is projected to register a CAGR of 3.98% during the forecast period.
The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives, eventually driving the sales of fruit and vegetable pieces and powders. The global marketplace witnessed an increase in the extraction of bioactive compounds from fruits and vegetables as natural additives in the food industry. The increasing consumption of carbonated beverages, fruit juices, smoothies, functional beverages such as energy drinks, and others worldwide has also driven the market for fruit and vegetable pieces and powders. According to data published by "Beverage Digest," there was a surge in the retail sales of juices in the United States in 2021, which amounted to USD 20.9 billion. Demand for such products creates opportunities for the players offering fruit and vegetable pieces in the market.
Factors such as increased customer health awareness and the stringent regulations set by food regulatory bodies are resulting in a decline in the usage of artificial flavors and additives among food products, which, in turn, is boosting the market for natural fruit and vegetable ingredients. Due to the changing consumer trends and food preferences, fruit concentrates are witnessing an increasing application as substitutes for sugar in the bakery and confectionery sectors. Fruit concentrates are perceived as healthy ingredients to refined white sugar in baking recipes. This is one of the major factors strongly augmenting the sales of fruit concentrates worldwide. The major companies in the market are focused on innovative product launches to cater to the increasing demand from the end users and end-user industries for tailored formulations by using farm fresh fruits and vegetables.
Fruits and Vegetables Pieces and Powder Industry Segmentation
Fruit and vegetable pieces and powders are typically the pieces or concentrated powders that might contain flavoring or color added while maintaining 100% of fruit and vegetable content and important vitamins and minerals.
The fruit and vegetable pieces and powders market is segmented by ingredient type, product type, application, and geography. Based on ingredient type, the market is segmented by fruits (apples, oranges, pineapples, mangoes, bananas, berries [strawberry, raspberry, blueberry, and others], and other fruits) and vegetables (carrots, tomatoes, beetroots, peas, pumpkin, and other vegetables). Based on product type, the market studied is segmented by concentrates, pastes and purees, pieces, powders, and NFC juices. By application, the market studied is segmented into beverages, confectionery, bakery, soups and sauces, dairy products, and RTE products. Based on geography, the market studied is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
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| Concentrates | |
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| NFC Juices |
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| Beverages | |
| Confectionery Products | |
| Bakery Products | |
| Soups and Sauces | |
| Dairy Products | |
| RTE Products |
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Fruit and Vegetable Pieces and Powders Market Size Summary
The fruit and vegetable pieces and powders market is experiencing significant growth, driven by the expanding processed and packaged food industry, which is increasing the demand for natural food additives. This trend is further supported by the rising consumption of beverages such as fruit juices, smoothies, and functional drinks, which are incorporating these natural ingredients. The market is also benefiting from a shift in consumer preferences towards natural over artificial flavors and additives, influenced by heightened health awareness and stringent food regulations. This has led to a growing application of fruit concentrates as healthier alternatives to sugar in the bakery and confectionery sectors, boosting their sales globally. Major companies are focusing on innovative product launches to meet the demand for tailored formulations using fresh fruits and vegetables.
Geographically, Europe presents a favorable environment for the fruit and vegetable pieces and powders market, with well-developed transportation and export facilities, and a high demand for ingredients like avocados, berries, and mangoes. The region's consumer preference for freeze-dried and frozen ingredients, due to their nutritional value, is contributing to the market's growth. The UK government’s promotion of healthy eating further supports the market for natural and organic ingredients. The competitive landscape features numerous local and international players, with companies like Südzucker AG, SunOpta Inc., and Olam International leading the charge. These companies are adopting strategies such as partnerships and expansions to strengthen their market presence, while also responding to consumer demands for organic and eco-friendly products.
Fruit and Vegetable Pieces and Powders Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Ingredient Type
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2.1.1 Fruit
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2.1.1.1 Apple
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2.1.1.2 Orange
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2.1.1.3 Pineapple
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2.1.1.4 Mango
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2.1.1.5 Banana
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2.1.1.6 Berries
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2.1.1.6.1 Strawberry
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2.1.1.6.2 Blueberry
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2.1.1.6.3 Raspberry
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2.1.1.6.4 Other Berries
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2.1.1.7 Other Fruits
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2.1.2 Vegetable
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2.1.2.1 Carrot
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2.1.2.2 Tomatoes
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2.1.2.3 Beetroot
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2.1.2.4 Peas
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2.1.2.5 Pumpkin
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2.1.2.6 Other Vegetables
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2.2 Product Type
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2.2.1 Concentrates
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2.2.2 Pastes and Purees
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2.2.3 Pieces
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2.2.4 Powders
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2.2.5 NFC Juices
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2.3 Application
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2.3.1 Beverages
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2.3.2 Confectionery Products
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2.3.3 Bakery Products
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2.3.4 Soups and Sauces
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2.3.5 Dairy Products
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2.3.6 RTE Products
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2.4 Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.1.4 Rest of North America
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2.4.2 Europe
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2.4.2.1 Spain
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Germany
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2.4.2.5 Russia
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2.4.2.6 Italy
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2.4.2.7 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 India
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2.4.3.3 Japan
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2.4.3.4 Australia
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2.4.3.5 Rest of Asia-Pacific
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2.4.4 South America
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2.4.4.1 Brazil
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2.4.4.2 Argentina
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2.4.4.3 Rest of South America
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2.4.5 Middle East and Africa
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2.4.5.1 South Africa
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2.4.5.2 Saudi Arabia
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2.4.5.3 Rest of Middle East and Africa
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Fruit and Vegetable Pieces and Powders Market Size FAQs
What is the current Fruit and Vegetable Pieces and Powders Market size?
The Fruit and Vegetable Pieces and Powders Market is projected to register a CAGR of 3.98% during the forecast period (2024-2029)
Who are the key players in Fruit and Vegetable Pieces and Powders Market?
Olam International, SunOpta, Inc., Südzucker AG (AGRANA Beteiligungs-AG), Symrise AG and Dohler Group are the major companies operating in the Fruit and Vegetable Pieces and Powders Market.
