Market Trends of Fruit Snack Industry
This section covers the major market trends shaping the Fruit Snack Market according to our research experts:
Healthy Snacking Trend to Boost Demand
The rise in consumer awareness about healthy food and organic products is driving the growth of the fruit snacks market. Food allergies, excess use of chemicals and preservatives, and overuse of sugar are reasons consumers are shifting towards organic and low-sugar products. The market players are producing products with minimal processing; therefore loss of nutrients from the food is less. Furthermore, fruit snacks are also popular among children, millennials, and baby boomers. Fruit gummies, candies, chips, and dried fruits are typical snacks popular among consumers.
Additionally, the demand for gluten-free, Koshar-certified, and GMO-free food products is increasing. Market players are innovating products according to consumer demand. For instance, in September 2021, Welch's, a PIM brand, launched the "Fruit 'n Yogurt" snacks product mix. The product contains natural fruit cuts with creamy yogurt around them. The product is available in three flavors, i.e., Blueberry-Acai, Mango-Peach, and Strawberry.
North America Holds the Largest Market Share
Consumer demand for convenient and healthy on-the-go snack options has, by far, been the primary attribute for sales of fruit snacks in the country. The majority of these consumers opt for fruit snacks as meal replacements. Furthermore, hectic lifestyles, coupled with health and wellness concerns, are driving these changes in the eating patterns of the country's consumers. Marketing campaigns, from the leading manufacturers in the country, are further expected to boost the demand across the country. Furthermore, online and e-commerce sales of products are growing in the region. The primary reason for the increase in sales through internet retailing is the level of convenience it provides to consumers, as they find it easy to choose their preferred brands among a wide range of flavors and product choices. The market players are focusing on new product innovations and launching new products in the market. For instance, in January 2022, Crisp Green launched a new innovative snack brand Piña Picante. The brand offers pineapple snacks flavored with different spices and chili lime.
