Market Trends of Fruit Spreads Industry
Rise in Popularity of Fruit Spreads to Support Market Demand
- Fruit spreads are rising in popularity and are becoming an integral part of breakfast, especially in Western markets. Consumers are gravitating towards fruit-based products, and the nutritional value of fruit spreads is boosting the market growth. Fruit spreads are now being greatly used as toppings on bread and other bakery goods, giving food items a sweet and savory flavor, thereby increasing their consumption.
- With the rise in market trends towards healthy fruit spreads, consumers are shifting towards sugar-free fruit spreads and clean-label products. Manufacturers are introducing products with different flavors to gather consumer attention, thereby enhancing market sales. Further, several private-label brands are entering the market with the rising popularity of fruit spreads for 'at-home' consumption, thus supporting market demand and growth of fruit spreads globally.
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Europe Dominates the Global Fruit Spreads Market
- Europe dominates the global fruit spreads market due to increased consumption of fruit spreads. Europe's most popular flavors of jams, jellies, purées, and marmalades include strawberry, hazelnut, apricot, orange, raspberry, cherry, and fig.
- The consumption of fruit spreads is rising across many European countries. The main drivers influencing the increasing consumption of jams, jellies, purées, and marmalades are the increasingly positive image of healthy vegetarian breakfast alternatives.
- In addition, the current fast-paced lifestyle and growing preference for convenience food positively influence the consumption of fruit spreads, thus supporting the growth of fruit spread across the globe.
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