Market Share of Fruit Yogurt Industry
The fruit yogurt market is highly competitive with major players, namely Danone, and General Mills Inc., holding prominent shares in the global market due to their extensive presence. Whereas the remaining share has been held by various local and international players, predominantly by Chobani LLC, and Nestle SA. Product innovation and development is the most adopted strategy by the players operating in the market studied. With the increasing number of health-conscious consumers across the world, major players are adopting various strategies to draw the attention of consumers, by introducing fruit yogurts with clinical claims, such as non-GMO certified and organic to capture the larger share of the market studied.
Fruit Yogurt Market Leaders
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Chobani Global Holdings, Inc.
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Nestlé S.A.
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General Mills Inc.
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Danone S.A.
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Forager Project
*Disclaimer: Major Players sorted in no particular order
