Morocco Fruits and Vegetables Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Market Size (2024) | USD 4.37 Billion |
| Market Size (2029) | USD 5.37 Billion |
| CAGR (2024 - 2029) | 4.21 % |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Morocco Fruits and Vegetables Market Analysis
The Morocco Fruits And Vegetables Market size is estimated at USD 4.37 billion in 2024, and is expected to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029).
Morocco's coastal regions enjoy a Mediterranean climate, while the southern areas experience arid conditions. According to the World Bank Climate Change Knowledge Portal, the country has an average annual rainfall of 1,200 mm. These varied climates support the cultivation of a wide range of fruits and vegetables, including olives, oranges, peaches, pomegranates, plums, grapes, lemons, cauliflower, fennel, pumpkins, quinces, tomatoes, and turnips. Morocco is a significant exporter of these produce, with Europe and the Middle East being the primary destinations. For instance, Eurostat reported that from January to September 2023, Morocco shipped 1.04 million metric tons of fruits and vegetables to the European Union, predominantly consisting of oranges and tomatoes.
Moreover, the country imports some fruits and vegetables to meet domestic demand and the rising demand from the tourists visiting the country. For instance, in 2023, the country imported 123,000 metric tons of fruits, as per East Fruit data. According to the Ministry of Tourism, the country received 14.5 million tourists in 2023, which is 34% more than in 2022. Therefore, the country imported fruits like bananas from the European Union despite having their domestic production. For instance, in 2023, Morocco produced 350,000 metric tons of bananas and imported 28,000 metric tons from South American nations and Spanish and Portuguese Atlantic islands.
Morocco Fruits and Vegetables Market Trends
Rising Exports of Fruits and Vegetables is Fueling the Market
The Moroccan government has implemented various policies and initiatives to promote fruit and vegetable exports. These include subsidies, infrastructure development, and trade agreements with other countries. Moroccan agricultural policy aims to modernize the sector, improve productivity, stimulate exports, and develop green and innovative agriculture. For instance, in 2023, the Government of Morocco subsidized three vegetable crops, namely tomato, potato, and onion production. The govt provides a subsidy of USD 3,945 to 6,905 per hectare for tomato production. USD 789 to 1,479 for potato production and USD 394 to 493 for onion production. In addition, the country is meeting global quality standards for fruits and vegetables, which, in turn, boosts the export demand. For instance, Moroccan fruits and vegetables consistently adhere to international standards for pesticide residues, as per the 2021 report from the National Office of Food Safety (ONSSA).
According to the FAOSTAT, Morocco's tomato production increased from 13,111,01 metric tons in 2021 to 13,88542 metric tons in 2022. This uptick is primarily due to favorable production conditions and an expansion in the hectares dedicated to tomato cultivation. Additionally, while the European Union and Russia have historically been the top destinations for Morocco's fresh produce exports, the nation is now eyeing diversification, targeting markets in the Middle East and Africa. As demand for fresh produce surges in the export arena, Morocco is expanding its cultivation areas, propelling the growth of the market under study during the forecast period.
Orange Dominates the Fruits segment
Oranges are cultivated nationwide in Morocco, with production heavily influenced by weather patterns and market dynamics. In 2022, Morocco harvested oranges from around 60,580 hectares, yielding an impressive 1,248,308.38 metric tons. This dominance in orange cultivation stands out compared to other fruits like watermelons, grapes, avocados, blueberries, and strawberries. Recognizing the significance of oranges, the Moroccan government has launched initiatives to bolster fruit production. For instance, the country has a free trade agreement with the United States and the European Union for agricultural products such as fruits and vegetables. Domestic consumption accounts for 80% of the production, and 10% is exported, as per the USDA International Agricultural Trade Report.
Technological advancements, judicious use of agrochemicals, and supportive policies have fueled this production surge. According to the ITC Trade Map, in 2022, Morocco's orange exports reached 120,344 metric tons globally. Domestically, there's a rising appetite for fresh oranges, especially for freshly squeezed juice, in homes, bakeries, and restaurants. Consumers also seek pasteurized juice from local factories. This increasing domestic demand positions the local market as a primary consumer of Morocco's orange yield. Given this trend, local and regional appetites are poised to further bolster orange production in Morocco in the coming years.
Morocco Fruits and Vegetables Market News
- June 2023: The Moroccan government launched a USD 990 million initiative to aid farmers in addressing drought and global economic challenges. Of this amount, USD 396 million is allocated as subsidies for seeds and fertilizers, reducing the production costs for fruits and vegetables.
- October 2022: The Moroccan National Institute of Agronomy and Israel's Volcani Center of Agricultural Research forged a partnership to bolster collaboration, share expertise, and advance agricultural research. Their joint venture aims to cultivate 10,000 tons of avocados each year, primarily targeting the European market.
Moroccan Fruits and Vegetables Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Overview
-
4.2 Market Drivers
- 4.2.1 Rising Exports of Fruits and Vegetables is Fueling the Market
- 4.2.2 Growing Tourists Influx is Boosting the Market
- 4.2.3 Government Support for Production and Trade
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4.3 Market Restraints
- 4.3.1 Declining Arable Land is Limiting the Market
- 4.3.2 Unpredictable Weather Conditions Affecting Production
5. MARKET SEGMENTATION
-
5.1 Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
- 5.1.1 Vegetables
- 5.1.2 Fruits
6. INTERNATIONAL TRADE AND PRICE SCENARIOS
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6.1 Crop Type
- 6.1.1 Tomato
- 6.1.2 Potato
- 6.1.3 Beans
- 6.1.4 Pepper
- 6.1.5 Onion
- 6.1.6 Cucumber
- 6.1.7 Pumpkin
- 6.1.8 Zucchini
- 6.1.9 Corn
- 6.1.10 Lemon
- 6.1.11 Orange
- 6.1.12 Watermelon
- 6.1.13 Tangerine, Mandarin, and Clementine
- 6.1.14 Grape
- 6.1.15 Peach and Nectarine
- 6.1.16 Strawberry
- 6.1.17 Blueberry
- 6.1.18 Avocado
7. REGIONAL ANALYSIS
- 7.1 PESTLE Analysis
- 7.2 Value Chain Analysis
- 7.3 Government Policies and Regulations
8. COMPETITIVE ANALYSIS
- 8.1 Distribution Network and Retail Analysis
- 8.2 List/Profiles of Key Players
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityMorocco Fruits and Vegetables Industry Segmentation
A fruit is a mature ovary of a seed plant, usually developed from a flower. A vegetable is the edible portion of a plant, which is usually grouped according to the portion of the plant that is eaten, such as leaves (lettuce), stem (celery), roots (carrot), tubers (potato), bulbs (onion), and flowers (broccoli).
The Moroccan fruits and vegetable market is segmented by product type (fresh fruits and vegetables). The market analyzes the production (volume), consumption (value and volume), import (value and volume), export (value and volume), and price trend analysis. The report offers market size and forecasts regarding value (USD) and volume (metric tons) for all the above segments.
| Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis) | Vegetables |
| Fruits |
Moroccan Fruits and Vegetables Market Research FAQs
How big is the Morocco Fruits And Vegetables Market?
The Morocco Fruits And Vegetables Market size is expected to reach USD 4.37 billion in 2024 and grow at a CAGR of 4.21% to reach USD 5.37 billion by 2029.
What is the current Morocco Fruits And Vegetables Market size?
In 2024, the Morocco Fruits And Vegetables Market size is expected to reach USD 4.37 billion.
What years does this Morocco Fruits And Vegetables Market cover, and what was the market size in 2023?
In 2023, the Morocco Fruits And Vegetables Market size was estimated at USD 4.19 billion. The report covers the Morocco Fruits And Vegetables Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Morocco Fruits And Vegetables Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Moroccan Fruits and Vegetables Industry Report
Statistics for the 2024 Moroccan Fruits and Vegetables market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Moroccan Fruits and Vegetables analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
