Morocco Fruits And Vegetables Market Size (2024 - 2029)

The Moroccan fruits and vegetables market is poised for growth, driven by increasing consumer demand for healthier food options and a shift towards micronutrient-rich diets. This trend is supported by rising health awareness and income levels, which are expected to boost the market's expansion. The market's growth is further facilitated by modern agricultural practices, government initiatives promoting the agri-food sector, and a focus on fresh produce exports. However, challenges such as unpredictable weather and crop losses due to pests and diseases may hinder progress.

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Market Size of Morocco Fruits And Vegetables Industry

Morocco Fruits and Vegetables Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 4.37 Billion
Market Size (2029) USD 5.37 Billion
CAGR (2024 - 2029) 4.21 %

Major Players

Morocco Fruits and Vegetables Market Major Players

*Disclaimer: Major Players sorted in no particular order

Morocco Fruits and Vegetables Market Analysis

The Morocco Fruits And Vegetables Market size is estimated at USD 4.37 billion in 2024, and is expected to reach USD 5.37 billion by 2029, growing at a CAGR of 4.21% during the forecast period (2024-2029).

Morocco's coastal regions enjoy a Mediterranean climate, while the southern areas experience arid conditions. According to the World Bank Climate Change Knowledge Portal, the country has an average annual rainfall of 1,200 mm. These varied climates support the cultivation of a wide range of fruits and vegetables, including olives, oranges, peaches, pomegranates, plums, grapes, lemons, cauliflower, fennel, pumpkins, quinces, tomatoes, and turnips. Morocco is a significant exporter of these produce, with Europe and the Middle East being the primary destinations. For instance, Eurostat reported that from January to September 2023, Morocco shipped 1.04 million metric tons of fruits and vegetables to the European Union, predominantly consisting of oranges and tomatoes.

Moreover, the country imports some fruits and vegetables to meet domestic demand and the rising demand from the tourists visiting the country. For instance, in 2023, the country imported 123,000 metric tons of fruits, as per East Fruit data. According to the Ministry of Tourism, the country received 14.5 million tourists in 2023, which is 34% more than in 2022. Therefore, the country imported fruits like bananas from the European Union despite having their domestic production. For instance, in 2023, Morocco produced 350,000 metric tons of bananas and imported 28,000 metric tons from South American nations and Spanish and Portuguese Atlantic islands.

Morocco Fruits and Vegetables Industry Segmentation

A fruit is a mature ovary of a seed plant, usually developed from a flower. A vegetable is the edible portion of a plant, which is usually grouped according to the portion of the plant that is eaten, such as leaves (lettuce), stem (celery), roots (carrot), tubers (potato), bulbs (onion), and flowers (broccoli).

The Moroccan fruits and vegetable market is segmented by product type (fresh fruits and vegetables). The market analyzes the production (volume), consumption (value and volume), import (value and volume), export (value and volume), and price trend analysis. The report offers market size and forecasts regarding value (USD) and volume (metric tons) for all the above segments.

Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)
Vegetables
Fruits
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Morocco Fruits And Vegetables Market Size Summary

The Moroccan fruits and vegetables market is poised for significant growth, driven by increasing consumer awareness of healthier dietary options and a burgeoning economy. The shift towards micronutrient-rich foods over animal-based diets is a testament to the rising health consciousness among Moroccans. This change, coupled with the country's focus on organic produce and modern agricultural practices such as greenhouses and vertical farming, is expected to propel market expansion. Government initiatives aimed at promoting sustainable investments in the agri-food sector further bolster this growth. These efforts have positioned Morocco as a leading global exporter of high-quality fresh produce, with citrus fruits and tomatoes dominating the export market. The country's strategic plans to diversify its export destinations to include the Middle East and Africa are set to enhance its market presence further.

Despite the promising growth trajectory, the market faces challenges from unpredictable weather conditions and crop losses due to pests and diseases. However, the adoption of new technologies and effective use of agrochemicals, supported by favorable policies, have mitigated some of these risks. The domestic demand for fresh produce, particularly oranges, is also on the rise, driven by increased consumption of freshly squeezed juices. This dual focus on both export and domestic markets is expected to sustain the growth of the fruits and vegetables sector in Morocco. Collaborative efforts, such as the partnership between the Moroccan National Institute of Agronomy and Israel's Volcani Center, aim to enhance agricultural research and production, further supporting the market's expansion.

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Morocco Fruits And Vegetables Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Exports of Fruits and Vegetables is Fueling the Market

      2. 1.2.2 Growing Tourists Influx is Boosting the Market

      3. 1.2.3 Government Support for Production and Trade

    3. 1.3 Market Restraints

      1. 1.3.1 Declining Arable Land is Limiting the Market

      2. 1.3.2 Unpredictable Weather Conditions Affecting Production

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis)

      1. 2.1.1 Vegetables

      2. 2.1.2 Fruits

Morocco Fruits And Vegetables Market Size FAQs

The Morocco Fruits And Vegetables Market size is expected to reach USD 4.37 billion in 2024 and grow at a CAGR of 4.21% to reach USD 5.37 billion by 2029.

In 2024, the Morocco Fruits And Vegetables Market size is expected to reach USD 4.37 billion.

Moroccan Fruits and Vegetables Market Report Snapshots

Moroccan Fruits and Vegetables Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)