Tanzania Fruits and Vegetables Market Size (2024 - 2029)

The Tanzania Fruits and Vegetables Market is experiencing growth driven by increasing consumer demand for healthier food options and derived products like fruit juices and jams. The market's expansion is supported by the production of key fruits and vegetables such as bananas, mangoes, and tomatoes, with a notable development in the banana sector due to both export and local consumption. Despite a slight decline in the area harvested for vegetables, production remains significant, and the domestic demand for fruits continues to rise. Additionally, the interest from international buyers in Tanzanian crops, particularly high-value vegetables, presents new opportunities for local farmers and exporters, contributing to the overall market size growth.

Market Size of Tanzania Fruits and Vegetables Industry

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Tanzania Fruits and Vegetables Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 2.17 Billion
Market Size (2029) USD 2.98 Billion
CAGR (2024 - 2029) 6.50 %

Major Players

Tanzania Fruits and Vegetables Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Tanzania Fruits and Vegetables Market Analysis

The Tanzania Fruits and Vegetables Market size is estimated at USD 2.17 billion in 2024, and is expected to reach USD 2.98 billion by 2029, growing at a CAGR of 6.5% during the forecast period (2024-2029).

  • The growing demand for derived products, such as fruit juices and jams, and consumer awareness of healthier alternatives, such as fruits and vegetables, are some factors driving the market growth. Major fruits and vegetables produced in the country are bananas, mangoes, oranges, pineapples, watermelons, beans, cabbage, tomatoes, onions, chilies, and peppers. The country's banana market has massively developed due to exports and local consumer demand.
  • According to Food and Agriculture Organization (FAO) stat data, vegetable production in Tanzania was 2.77 million metric tons in 2020, though the area harvest showed a slight drop in recent years. Fruit production in the country increased by almost 19% from 2017 and reached 5.6 million metric tons in 2020. The area harvested also showed an increase of nearly 3% from last year and got 795,477 hectares in 2020. The domestic demand for fruits has also seen an increasing trend.
  • International buyers are increasingly looking out for Tanzanian-grown crops, especially avocados, raspberries, lime, and other high-value vegetables. This offers local farmers and exporters new markets and opportunities.

Tanzania Fruits and Vegetables Industry Segmentation

Vegetables are the edible portion of a plant, that are usually grouped according to the portion of the plant that is eaten such as leaves (lettuce), stem (celery), roots (carrot), tubers (potato), bulbs (onion) and flowers (broccoli). For the purpose of analysis, only fresh fruits and vegetables are considered. A fruit is a mature ovary of a seed plant, usually developed from a flower. The Tanzania fruits and vegetables market is segmented by fruits and vegetables. The offers production (volume), consumption (volume and value), import (volume and value), export (volume and value), and price trend analysis of fruits and vegetables in Tanzania. the report also offers an analysis of the international price trends of the most commonly traded fruits and vegetables in Tanzania (bananas, mangoes, oranges, pineapples, watermelons, beans, cabbage, tomatoes, onions, chilies, and peppers). The market estimation and forecasts are provided in terms of value (USD thousand) and volume (metric ton).

Vegetables
Production Analysis
Consumption Analysis (Volume and Value)
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
Fruits
Production Analysis
Consumption Analysis (Volume and Value)
Import Market Analysis (Volume and Value)
Export Market Analysis (Volume and Value)
Price Trend Analysis
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Tanzania Fruits and Vegetables Market Size Summary

The Tanzania fruits and vegetables market is experiencing significant growth, driven by increasing consumer demand for healthier food options and the rising popularity of derived products like fruit juices and jams. The country's agricultural sector is bolstered by the production of a variety of fruits and vegetables, including bananas, mangoes, oranges, and pineapples, with bananas being a particularly notable export due to both local and international demand. The market is further supported by the growing health consciousness among Tanzanians, who are increasingly incorporating fruits and vegetables into their diets to combat health issues such as vitamin deficiencies. This trend is reflected in the rising production and import of these goods, as well as the country's efforts to meet nutrition targets aimed at reducing malnutrition and promoting healthier eating habits.

Tanzania's export market for fruits and vegetables is expanding, with significant growth in exports to countries like India, Vietnam, and the Netherlands. The country's trade liberalization policies have facilitated the export of high-demand crops, and organizations such as the Tanzania Horticulture Association are playing a crucial role in supporting farmers and improving quality standards. The market's growth is also attributed to the development of new varieties and sustainable production practices, which are attracting international buyers. The government's initiatives, such as the production of improved avocado seedlings and collaborations with research institutes, are further enhancing the sector's potential. As a result, the Tanzania fruits and vegetables market is poised for continued expansion, driven by both domestic and international demand.

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Tanzania Fruits and Vegetables Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

  2. 2. MARKET SEGMENTATION

    1. 2.1 Vegetables

      1. 2.1.1 Production Analysis

      2. 2.1.2 Consumption Analysis (Volume and Value)

      3. 2.1.3 Import Market Analysis (Volume and Value)

      4. 2.1.4 Export Market Analysis (Volume and Value)

      5. 2.1.5 Price Trend Analysis

    2. 2.2 Fruits

      1. 2.2.1 Production Analysis

      2. 2.2.2 Consumption Analysis (Volume and Value)

      3. 2.2.3 Import Market Analysis (Volume and Value)

      4. 2.2.4 Export Market Analysis (Volume and Value)

      5. 2.2.5 Price Trend Analysis

Tanzania Fruits and Vegetables Market Size FAQs

The Tanzania Fruits and Vegetables Market size is expected to reach USD 2.17 billion in 2024 and grow at a CAGR of 6.5% to reach USD 2.98 billion by 2029.

In 2024, the Tanzania Fruits and Vegetables Market size is expected to reach USD 2.17 billion.

Tanzania Fruits and Vegetables Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)