Market Trends of South Africa Fruits and Vegetables Industry
This section covers the major market trends shaping the South Africa Fruits & Vegetables Market according to our research experts:
Increase in Health Consciousness Among Consumers
The growing health consciousness among South African consumers has resulted in consumers spending more on healthier foods such as fruits and vegetables. According to a global health ranking, the country has been identified as one of the unhealthiest countries in the world. Due to health complications, South African consumers are switching to healthier alternatives, which is reflected in the increased area harvested under organic farming, including fruits and vegetables. Organic fruits and vegetables are gaining popularity due to increased consumer concerns over the usage of chemical pesticides or fertilizers. With an increasing number of consumers switching to healthier alternatives, the demand for fruits and vegetables is projected to grow during the forecast period.
Rising Demand for Avocados by Export Markets
Avocado production in South Africa is an export-oriented industry aimed primarily at the European market, accounting for more than 50.0% of the total exports. The free trade agreement between the European Union and South Africa is promoting an increase in exports to the European Union. The climatic variability between the growing regions gives the industry the ability to produce avocados from the end of February to the beginning of September. In addition to exports, the domestic consumption of avocado has increased over the last few years, resulting in a rise in imports during the off-season. Fuerte avocado is the most commonly preferred avocado among South African consumers. About 40.0-45.0% of South Africa's avocados are exported, 10.0-15.0% are processed, and the rest are sold locally. With recent efforts from the South African government to provide market access to the United States, China, and Japan, the market for avocados is expected to grow during the forecast period.
