GCC OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

GCC OOH and DOOH Market Report is Segmented by Type (Static (Traditional) OOH, Digital OOH (LED Screens), Programmatic OOH, and Others), by Application(Billboard, Transportation (Transit) (Airports, Others (Buses, Etc. )), Street Furniture, and Other Place-Based Media), by End User Industry (Automotive​, Retail​ and Consumer Goods, Healthcare, BFSI, and Others) and Country (Saudi Arabia, United Arab Emirates, Bahrain, Kuwait, Oman, and Qatar). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

GCC OOH and DOOH Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

GCC OOH and DOOH Industry Overview

India out of home (OOH) and Digital-Out-of-Home (DOOH) Market is fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets and the smaller, local companies operating a limited number of structures in one or a few local markets. Some of the major players in the market include JCDecaux.

• February 2024: Viola Outdoor, a division of the Abu Dhabi-based media communications group Viola Communications, unveiled D.Toplight, its cutting-edge digital Out of Home (OOH) innovation, at a prominent spot in the heart of the capital. D.Toplight, boasting 3D capabilities, serves as the inaugural installment in the company's envisioned expansive screen network.

• January 2024: Media World, a multi-platform media group, collaborated with RSG Group of Companies, sealing a deal valued at over AED 100 million (USD 27.23 million). The agreement focuses on acquiring and managing an outdoor high-resolution digital screen on Dubai's iconic Sheikh Zayed Road. RSG Group will feature this screen on the prestigious Fairmont Dubai Skyline, a luxury five-star hotel and branded residences project.

GCC OOH and DOOH Market Leaders

  1. Al Arabiya

  2. JCDecaux SE

  3. ELAN Group

  4. Hills Advertising L.L.C.

  5. Emirates Neon Group

  6. *Disclaimer: Major Players sorted in no particular order
GCC OOH And DOOH Market Concentration