Market Size of GCC OOH And DOOH Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.97 Billion |
| Market Size (2029) | USD 1.76 Billion |
| CAGR (2024 - 2029) | 12.72 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
GCC OOH and DOOH Market Analysis
The GCC OOH And DOOH Market size is estimated at USD 0.97 billion in 2024, and is expected to reach USD 1.76 billion by 2029, growing at a CAGR of 12.72% during the forecast period (2024-2029).
- Digital out-of-home (DOOH) marketing is significantly shaping the Gulf Cooperation Council (GCC) markets, with companies witnessing substantial growth in this sector. Advertisers are flocking to this arena, aiming to amplify brand and product visibility by engaging their audiences in innovative ways. Merely occupying a small screen no longer suffices; the emphasis now lies on broadcasting messages extensively. This approach involves crafting 360-degree ads that resonate with audiences in real-life settings.
- Aligned with Saudi Arabia's 2030 Vision, the marketing landscape in the kingdom stands poised for a transformation. Embracing emerging technologies and transitioning from traditional print billboards to digital ones aligns with environmental concerns and paves the way for a media sector that seamlessly integrates with urban landscapes. This shift not only enhances ecological friendliness but also caters to the evolving aesthetic preferences of the audience.
- Placing ads strategically in high-traffic areas, like busy streets, public transportation hubs, shopping centers, and sports stadiums, ensures brands reach a diverse audience. This broad exposure fosters a sense of ubiquity, enhancing brand recall. Additionally, out-of-home (OOH) advertising presents a unique canvas for creativity and innovation.
- Advertisers leverage visual elements, design, and messaging to create impactful campaigns. With digital tech integration, OOH ads now offer real-time updates and interactive experiences, pushing the boundaries of creativity.
- In May 2023, JCDecaux, a prominent figure in the global outdoor advertising arena, solidified its presence in Kuwait by securing an exclusive advertising deal for Jazeera Airways Terminal 5 (T5). This strategic collaboration seeks to revolutionize advertising at T5, Kuwait's foremost low-cost airline hub, primarily focusing on elevating the passenger journey.
- However, tracking user engagement with digital out-of-home (DooH) advertising is challenging due to the difficulty of accurately measuring DooH impressions. Vendors estimate foot traffic around outdoor ads using smartphone location data, but this method often lacks precision.
