GCC Poultry Meat Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 7.60 Billion |
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Market Size (2029) | USD 8.26 Billion |
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Largest Share by Distribution Channel | On-Trade |
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CAGR (2024 - 2029) | 1.67 % |
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Largest Share by Country | Saudi Arabia |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
GCC Poultry Meat Market Analysis
The GCC Poultry Meat Market size is estimated at 7.60 billion USD in 2024, and is expected to reach 8.26 billion USD by 2029, growing at a CAGR of 1.67% during the forecast period (2024-2029).
7.60 Billion
Market Size in 2024 (USD)
8.26 Billion
Market Size in 2029 (USD)
5.39 %
CAGR (2017-2023)
1.67 %
CAGR (2024-2029)
Largest Segment by Form
53.31 %
value share, Fresh / Chilled, 2023
Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.
Largest Segment by Country
67.98 %
value share, Saudi Arabia, 2023
Saudi consumers favor locally raised fresh chicken. Thus, the local regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.
Fastest-growing Segment by Form
2.17 %
Projected CAGR, Processed, 2024-2029
The consumption value of processed poultry is led by the on-trade distribution and supermarkets in the region owing to its extended shelf life.
Fastest-growing Segment by Country
1.82 %
Projected CAGR, Saudi Arabia, 2024-2029
The surging demand supported by constant investments to boost the local production of poultry meat is projected to drive the Saudi Arabian market, mainly through off-trade channel.
Leading Market Player
3.75 %
market share, Tanmiah Food Company, 2022
The brand offers all types of poultry products in the region. Around 90% of the products are sold due to the local brand equity of the company, making ita market leader.
Off-trade is the fastest-growing segment owing to the adoption of digital promotions
- The on-trade segment dominates the distribution channels for poultry meat, through which almost two-thirds of the poultry meat products are consumed in the country. The growing food service industry is boosting sales of poultry meat in on-trade channels. Around 76% of consumers in the Middle East preferred to consume healthy food in 2021. Many consumers started trying new foods tested and invented by several on-trade channels across Middle Eastern food service establishments, increasing the market share of poultry meat. Food service businesses resorted to delivery platforms to make up for the foot traffic lost in their stores after the effect of the pandemic.
- The fastest-growing distribution segment is the off-trade segment, projected to record a CAGR of 2.20% by value during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. As of 2022, the Middle East had more than 200 million internet users, accounting for 79% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
- Supermarkets and hypermarkets recorded growth with a CAGR of 4.96% by value from 2017-2022. Supermarkets and hypermarkets provide promotional offers and discounts. The growth in the segment is due to the presence of a wide range of products, including imported products, which are price-competitive compared to local products.
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Government's investments to achieve self-sufficiency in poultry meat are driving the market
- The poultry meat market has been growing over recent years. During the historical period, it registered a CAGR of 4.23% by value in the GCC. With the increased demand for poultry meat due to an increase in expats, the government provided support to expand poultry production, leading to the growth of the market. The Middle East Poultry Expo is the largest exhibition in the poultry industry, organized in the Kingdom of Saudi Arabia. It enhances investment opportunities in the poultry industry and provides an ideal trading platform that brings local investors, suppliers, and global expertise houses together to develop the poultry industry and achieve poultry self-sufficiency.
- The region witnessed an influx of expats from Asia and Western countries, especially in the UAE, Kuwait, and Saudi Arabia. The expat population in Saudi Arabia was around 41,6%, whereas the UAE had around 90% expat population as of 2022. The increasing expat population is resulting in food preferences becoming more international and food such as hamburgers and fried chicken becoming popular with consumers in the region.
- Poultry meat is majorly consumed in Saudi Arabia. It is projected to register a growth rate of 1.51% by value during the forecast period. Saudi Arabia’s self-sufficiency in poultry meat production increased from 45% in 2016 to 68% in 2022. Furthermore, Saudi Arabia’s Minister of Environment announced plans to increase the Kingdom’s self-sufficiency rate for poultry meat by 80% by 2025. The new investments into Saudi Arabia’s poultry production sector will be valued at USD 4.5 billion by 2025, with plans to increase production capacity to 1.3 million metric tons of broiler chicken annually.
GCC Poultry Meat Market Trends
Increased domestic poultry production is driving the market’s growth
- Saudi Arabia is the largest producer of poultry in the GCC, accounting for about 71.27% of the region's total poultry production in 2022. Domestic poultry production in the country reached more than 60% self-sufficiency level in 2022. The Saudi Ministry of Environment, Water, and Agriculture (MEWA) announced plans to collaborate with the private sector to increase that level to more than 85% by 2030. The government has also been actively working to remove obstacles for producers to acquire and use the land for poultry production, provide loans for equipment purchases, and reform its subsidy system for feed, livestock, and poultry.
- In 2022, Saudi's local chicken meat production reached 910,000 metric tons, an increase of 12.09% from 2020, mainly due to the expansion of production facilities of the largest chicken producers, such as Al Watania Poultry farms and Alyoum chicken farm. The expansion project will increase these farms' daily production from 850,000 to one million chickens per day.
- Poultry production in the United Arab Emirates reached 56,000 metric tons (MT) in 2022. Increasing prices of feed and other inputs, combined with a government-set price ceiling on fresh chicken at retail outlets, have stopped further production increases. The country's limited agriculture is concentrated in Abu Dhabi, where most poultry production occurs. Local poultry farmers, particularly larger and medium-sized producers, have implemented improved biosecurity procedures to reduce the risk of contagious poultry diseases. Some well-managed poultry producers have achieved a 2.5% or lower mortality rate, which has increased output while significantly reducing overall production costs.
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Rising production costs are impacting the poultry prices
- In GCC countries, the cost of poultry increased by 0.92% in 2022. The region has seen an increase in the local production. The majority of locally produced chicken meat is chilled, expensive, and consumed primarily by the local population. Price controls have unintentionally favored cheaper, non-fresh imported poultry products. The UAE government imposed a price ceiling on regional coops and other retail enterprises that sell primarily to the UAE community. The price cap also impacted the profitability of chicken farms because farms could not boost prices to keep up with the rising costs. All fresh chicken sold in the United Arab Emirates is subject to a price cap set by the government at USD 5.85 + VAT, which is not allowed to be exceeded by shops.
- For a decade, Kuwait has been dealing with a shortage of poultry products, which is set to increase the price of poultry in the country further. The shortage of poultry is caused by local poultry companies that deliberately refrained from providing supermarkets with their products in order to increase their prices, which rose by 20% in June 2022. Notably, Saudi Arabian poultry exports did not increase in 2022, while Bahraini exports fell drastically, as both countries faced higher feed costs (both are dependent on imported feed and other inputs).
- The Russia-Ukraine War also increased poultry prices in 2022, with some poultry companies raising their prices due to rising feed costs. The Kuwaiti government’s support only covers corn and does not cover other feeds, such as soy, vitamins, and salts, and their prices have risen globally. The price of a ton of soy increased from USD 450 to 900 in just a month in March 2022. Thus, these factors have boosted the price of poultry in the region.
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GCC Poultry Meat Industry Overview
The GCC Poultry Meat Market is fragmented, with the top five companies occupying 10.09%. The major players in this market are Al-Watania Poultry, Almarai Food Company, BRF S.A., Tanmiah Food Company and The Savola Group (sorted alphabetically).
GCC Poultry Meat Market Leaders
Al-Watania Poultry
Almarai Food Company
BRF S.A.
Tanmiah Food Company
The Savola Group
Other important companies include Arabian Agricultural Services Company, Emirates National Food CC LLC, JBS SA.
*Disclaimer: Major Players sorted in alphabetical order.
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GCC Poultry Meat Market News
- July 2022: BRF Sadia inaugurated its new Al Joody plant in Saudi Arabia after acquiring it in 2021. The new plant helps in increasing the production capacity to 1200 metric ton per month.
- July 2022: Tanmiah Food Company and Tyson Foods signed a strategic partnership to expand poultry production capacity. This investment is aligned with Tanmiah's strategic expansion agenda and is expected to result in doubling the company’s production capacity in value-added products.
- November 2021: BRF invested in the business in a joint venture with sovereign wealth fund the Qatar Investment Authority.Under this deal, BRF acquired a 79.5% interest in Banvit through the joint venture set up with QIA, the Gulf state’s sovereign investment fund.
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GCC Poultry Meat Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
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3.1 Price Trends
- 3.1.1 Poultry
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3.2 Production Trends
- 3.2.1 Poultry
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3.3 Regulatory Framework
- 3.3.1 Bahrain
- 3.3.2 Kuwait
- 3.3.3 Oman
- 3.3.4 Qatar
- 3.4 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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4.1 Form
- 4.1.1 Canned
- 4.1.2 Fresh / Chilled
- 4.1.3 Frozen
- 4.1.4 Processed
- 4.1.4.1 By Processed Types
- 4.1.4.1.1 Deli Meats
- 4.1.4.1.2 Marinated/ Tenders
- 4.1.4.1.3 Meatballs
- 4.1.4.1.4 Nuggets
- 4.1.4.1.5 Sausages
- 4.1.4.1.6 Other Processed Poultry
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4.2 Distribution Channel
- 4.2.1 Off-Trade
- 4.2.1.1 Convenience Stores
- 4.2.1.2 Online Channel
- 4.2.1.3 Supermarkets and Hypermarkets
- 4.2.1.4 Others
- 4.2.2 On-Trade
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4.3 Country
- 4.3.1 Bahrain
- 4.3.2 Kuwait
- 4.3.3 Oman
- 4.3.4 Qatar
- 4.3.5 Saudi Arabia
- 4.3.6 United Arab Emirates
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
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5.4 Company Profiles (includes Global level Overview, Market level overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and analysis of Recent Developments)
- 5.4.1 Al-Watania Poultry
- 5.4.2 Almarai Food Company
- 5.4.3 Arabian Agricultural Services Company
- 5.4.4 BRF S.A.
- 5.4.5 Emirates National Food CC LLC
- 5.4.6 JBS SA
- 5.4.7 Tanmiah Food Company
- 5.4.8 The Savola Group
6. KEY STRATEGIC QUESTIONS FOR MEAT INDUSTRY CEOS
7. APPENDIX
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7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter’s Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- POULTRY PRICE PER METRIC TON, USD, GCC, 2017 - 2023
- Figure 2:
- POULTRY PRODUCTION, METRIC TON, GCC, 2017 - 2029
- Figure 3:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 4:
- VALUE OF POULTRY MEAT MARKET, USD, GCC, 2017 - 2029
- Figure 5:
- VOLUME OF POULTRY MEAT MARKET BY FORM, METRIC TONS, GCC, 2017 - 2029
- Figure 6:
- VALUE OF POULTRY MEAT MARKET BY FORM, USD, GCC, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, GCC, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY FORM, %, GCC, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF CANNED POULTRY MEAT MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 10:
- VALUE OF CANNED POULTRY MEAT MARKET, USD, GCC, 2017 - 2029
- Figure 11:
- VALUE SHARE OF CANNED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 12:
- VOLUME OF FRESH / CHILLED POULTRY MEAT MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 13:
- VALUE OF FRESH / CHILLED POULTRY MEAT MARKET, USD, GCC, 2017 - 2029
- Figure 14:
- VALUE SHARE OF FRESH / CHILLED POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 15:
- VOLUME OF FROZEN POULTRY MEAT MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 16:
- VALUE OF FROZEN POULTRY MEAT MARKET, USD, GCC, 2017 - 2029
- Figure 17:
- VALUE SHARE OF FROZEN POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 18:
- VOLUME OF POULTRY MEAT MARKET BY PROCESSED TYPES, METRIC TONS, GCC, 2017 - 2029
- Figure 19:
- VALUE OF POULTRY MEAT MARKET BY PROCESSED TYPES, USD, GCC, 2017 - 2029
- Figure 20:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, GCC, 2017 VS 2023 VS 2029
- Figure 21:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY PROCESSED TYPES, %, GCC, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME OF DELI MEATS MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 23:
- VALUE OF DELI MEATS MARKET, USD, GCC, 2017 - 2029
- Figure 24:
- VALUE SHARE OF DELI MEATS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 25:
- VOLUME OF MARINATED/ TENDERS MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 26:
- VALUE OF MARINATED/ TENDERS MARKET, USD, GCC, 2017 - 2029
- Figure 27:
- VALUE SHARE OF MARINATED/ TENDERS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 28:
- VOLUME OF MEATBALLS MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 29:
- VALUE OF MEATBALLS MARKET, USD, GCC, 2017 - 2029
- Figure 30:
- VALUE SHARE OF MEATBALLS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 31:
- VOLUME OF NUGGETS MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 32:
- VALUE OF NUGGETS MARKET, USD, GCC, 2017 - 2029
- Figure 33:
- VALUE SHARE OF NUGGETS POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 34:
- VOLUME OF SAUSAGES MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 35:
- VALUE OF SAUSAGES MARKET, USD, GCC, 2017 - 2029
- Figure 36:
- VALUE SHARE OF SAUSAGES POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 37:
- VOLUME OF OTHER PROCESSED POULTRY MARKET, METRIC TONS, GCC, 2017 - 2029
- Figure 38:
- VALUE OF OTHER PROCESSED POULTRY MARKET, USD, GCC, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OTHER PROCESSED POULTRY POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2022 VS 2029
- Figure 40:
- VOLUME OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, METRIC TONS, GCC, 2017 - 2029
- Figure 41:
- VALUE OF POULTRY MEAT MARKET BY DISTRIBUTION CHANNEL, USD, GCC, 2017 - 2029
- Figure 42:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2017 VS 2023 VS 2029
- Figure 43:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, GCC, 2017 VS 2023 VS 2029
- Figure 44:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, METRIC TONS, GCC, 2017 - 2029
- Figure 45:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE, USD, GCC, 2017 - 2029
- Figure 46:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, GCC, 2017 VS 2023 VS 2029
- Figure 47:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OFF-TRADE CHANNELS, %, GCC, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, METRIC TONS, GCC, 2017 - 2029
- Figure 49:
- VALUE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES, USD, GCC, 2017 - 2029
- Figure 50:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA CONVENIENCE STORES SPLIT BY FORM, %, GCC, 2022 VS 2029
- Figure 51:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, METRIC TONS, GCC, 2017 - 2029
- Figure 52:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL, USD, GCC, 2017 - 2029
- Figure 53:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA ONLINE CHANNEL SPLIT BY FORM, %, GCC, 2022 VS 2029
- Figure 54:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONS, GCC, 2017 - 2029
- Figure 55:
- VALUE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD, GCC, 2017 - 2029
- Figure 56:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS SPLIT BY FORM, %, GCC, 2022 VS 2029
- Figure 57:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA OTHERS, METRIC TONS, GCC, 2017 - 2029
- Figure 58:
- VALUE OF POULTRY MEAT MARKET SOLD VIA OTHERS, USD, GCC, 2017 - 2029
- Figure 59:
- VALUE SHARE OF POULTRY MEAT MARKET SOLD VIA OTHERS SPLIT BY FORM, %, GCC, 2022 VS 2029
- Figure 60:
- VOLUME OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, METRIC TONS, GCC, 2017 - 2029
- Figure 61:
- VALUE OF POULTRY MEAT MARKET SOLD VIA ON-TRADE, USD, GCC, 2017 - 2029
- Figure 62:
- VOLUME OF POULTRY MEAT MARKET BY COUNTRY, METRIC TONS, GCC, 2017 - 2029
- Figure 63:
- VALUE OF POULTRY MEAT MARKET BY COUNTRY, USD, GCC, 2017 - 2029
- Figure 64:
- VOLUME SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, GCC, 2017 VS 2023 VS 2029
- Figure 65:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY COUNTRY, %, GCC, 2017 VS 2023 VS 2029
- Figure 66:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, BAHRAIN, 2017 - 2029
- Figure 67:
- VALUE OF POULTRY MEAT MARKET, USD, BAHRAIN, 2017 - 2029
- Figure 68:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, BAHRAIN, 2022 VS 2029
- Figure 69:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, KUWAIT, 2017 - 2029
- Figure 70:
- VALUE OF POULTRY MEAT MARKET, USD, KUWAIT, 2017 - 2029
- Figure 71:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, KUWAIT, 2022 VS 2029
- Figure 72:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, OMAN, 2017 - 2029
- Figure 73:
- VALUE OF POULTRY MEAT MARKET, USD, OMAN, 2017 - 2029
- Figure 74:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, OMAN, 2022 VS 2029
- Figure 75:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, QATAR, 2017 - 2029
- Figure 76:
- VALUE OF POULTRY MEAT MARKET, USD, QATAR, 2017 - 2029
- Figure 77:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, QATAR, 2022 VS 2029
- Figure 78:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, SAUDI ARABIA, 2017 - 2029
- Figure 79:
- VALUE OF POULTRY MEAT MARKET, USD, SAUDI ARABIA, 2017 - 2029
- Figure 80:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2022 VS 2029
- Figure 81:
- VOLUME OF POULTRY MEAT MARKET, METRIC TONS, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 82:
- VALUE OF POULTRY MEAT MARKET, USD, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 83:
- VALUE SHARE OF POULTRY MEAT MARKET SPLIT BY DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2022 VS 2029
- Figure 84:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GCC, 2020 - 2023
- Figure 85:
- MOST ADOPTED STRATEGIES, COUNT, GCC, 2020 - 2023
- Figure 86:
- VALUE SHARE OF MAJOR PLAYERS, %, GCC, 2022
GCC Poultry Meat Industry Segmentation
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.
- The on-trade segment dominates the distribution channels for poultry meat, through which almost two-thirds of the poultry meat products are consumed in the country. The growing food service industry is boosting sales of poultry meat in on-trade channels. Around 76% of consumers in the Middle East preferred to consume healthy food in 2021. Many consumers started trying new foods tested and invented by several on-trade channels across Middle Eastern food service establishments, increasing the market share of poultry meat. Food service businesses resorted to delivery platforms to make up for the foot traffic lost in their stores after the effect of the pandemic.
- The fastest-growing distribution segment is the off-trade segment, projected to record a CAGR of 2.20% by value during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. As of 2022, the Middle East had more than 200 million internet users, accounting for 79% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
- Supermarkets and hypermarkets recorded growth with a CAGR of 4.96% by value from 2017-2022. Supermarkets and hypermarkets provide promotional offers and discounts. The growth in the segment is due to the presence of a wide range of products, including imported products, which are price-competitive compared to local products.
| Form | Canned | ||
| Fresh / Chilled | |||
| Frozen | |||
| Processed | By Processed Types | Deli Meats | |
| Marinated/ Tenders | |||
| Meatballs | |||
| Nuggets | |||
| Sausages | |||
| Other Processed Poultry | |||
| Distribution Channel | Off-Trade | Convenience Stores | |
| Online Channel | |||
| Supermarkets and Hypermarkets | |||
| Others | |||
| Distribution Channel | On-Trade | ||
| Country | Bahrain | ||
| Kuwait | |||
| Oman | |||
| Qatar | |||
| Saudi Arabia | |||
| United Arab Emirates |
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Market Definition
- Meat - Meat is defined as the flesh or other edible parts of an animal used for food. The end use of the meat industry consists of only human consumption. Meat is generally purchased from retail outlets for home cooking and consumption. For the market studied, only uncooked meat has been considered. This could be processed in various forms, which have been covered under the “Processed” form. The other purchases of meat happen through the consumption of meat at foodservice outlets (restaurants, hotels, catering, etc.).
- Other Meats - The other meat segment includes the meat of camel, horse, rabbit, etc. These are not so commonly consumed meat types but still, have a presence in distinct parts of the world. Regardless of it being part of red meat, we have considered these meat types separately for a better understanding of the market.
- Poultry Meat - Poultry meat also called white meat, comes from birds raised commercially or domestically for human consumption. This includes chicken, turkey, ducks, and geese.
- Red Meat - Red meat typically has a red color when raw and a dark color when cooked. It includes any meat that comes from mammals, such as beef, lamb, pork, goat, veal, and mutton.
| Keyword | Definition |
|---|---|
| A5 | It is a Japanese grading system for beef. The 'A' means the carcass yield is the highest possible and the numeric rating relates to beef marbling, color and brightness of the flesh, its texture and color, luster, and fat quality. A5 is the highest mark wagyu beef can score. |
| Abbatoir | It is another name for a slaughterhouse and refers to the premise used for or in connection with the slaughter of animals whose meat is intended for human consumption. |
| Acute Hepatopancreatic Necrosis Disease (AHPND) | It is a disease that affects shrimp and is characterized by high mortalities, in many cases reaching 100% within 30-35 days of stocking grow-out ponds. |
| African Swine Fever (ASF) | It is a highly contagious viral disease of pigs caused by a double-stranded DNA virus in the Asfarviridae family. |
| Albacore Tuna | It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea. |
| Angus beef | It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark |
| Bacon | It is salted or smoked meat that comes from the back or sides of a pig |
| Black Angus | It is beef derived from a black-hided breed of cows that don't have horns. |
| Bologna | It is an Italian smoked sausage made of meat, typically large and made from pork, beef or veal. |
| Bovine spongiform encephalopathy (BSE) | It is a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion. |
| Bratwurst | It refers to a type of German sausage made from pork, beef or veal. |
| BRC | British Retail Consortium |
| Brisket | It is a cut of meat from the breast or lower chest of beef or veal. The beef brisket is one of the nine beef primal cuts. |
| Broiler | It refers to any chicken (Gallus domesticus) that is bred and raised specifically for meat production. |
| Bushel | It is a unit of measurement for grains and pulses. 1 bushel = 27.216 kg |
| Carcass | It refers to the dressed body of a meat animal from which butchers trim the meat |
| CFIA | Canadian Food Inspection Agency |
| Chicken Tender | It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird. |
| Chuck Steak | It refers to a cut of beef that is part of the chuck primal, which is a large section of meat from the shoulder area of a cow |
| Corned Beef | It refers to beef brisket cured in brine and boiled, typically served cold. |
| CWT | Also known as a hundredweight, it is a unit of measurement used to define the quantity of meat. 1 CWT = 50.80 kg |
| Drumstick | It refers to a chicken leg without the thigh. |
| EFSA | European Food Safety Authority |
| ERS | Economic Research Service of the USDA |
| Ewe | It is an adult female sheep. |
| FDA | Food and Drug Administration |
| Fillet Mignon | It is a cut of meat taken from the smaller end of the tenderloin. |
| Flank Steak | It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Forage | It refers to animal feed. |
| Foreshank | It is the upper part of the foreleg of cattle |
| Franks | Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gizzard | It refers to an organ found in the digestive tract of birds. It is also called the mechanical stomach of a bird. |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley |
| Grain-fed beef | It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grainfed cows can also be given antibiotics and growth hormones to fatten them up more quickly. |
| Grass-fed beef | It is beef derived from cattle that have only been fed grass as feed. |
| Ham | It refers to the pork meat taken from the leg of a pig. |
| HoReCa | Hotels, Restaurants and Cafes |
| Jerky | It is lean trimmed meat that has been cut into strips and dried (dehydrated) to prevent spoilage. |
| Kobe Beef | It is Wagyu beef specifically from the Kuroge Washu breed of cows in Japan. To be classified as Kobe beef, the cow must have been born, raised, and slaughtered within the Hyōgo prefecture in the city of Kobe in Japan. |
| Liverwurst | It is type of German sausage made from beef or pork liver. |
| Loin | It refers to the sides between the lower ribs and pelvis, and the lower part of the back of a cow. |
| Mortadella | It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat. |
| Pastrami | It refers to a highly seasoned smoked beef, typically served in thin slices. |
| Pepperoni | It is an American variety of spicy salami made from cured meat. |
| Plate | It refers to a forequarter cut from the belly of a cow, just below the rib cut. |
| Porcine reproductive and respiratory syndrome (PRRS) | It is a disease occurring in swine causing late-term reproductive failure and severe pneumonia in neonatal pigs. |
| Primal cuts | It refers to the major sections of the carcass. |
| Quorn | It is a meat substitute product prepared using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten |
| Retort Packaging | It is a process of aseptic packaging food in which food is filled into a pouch or metal can, sealed, and then heated to extremely high temperatures, rendering the product commercially sterile. |
| Round Steak | It refers to a beef steak from the the rear leg of the cow. |
| Rump Steak | It refers to a cut of beef derived from the division between the leg and the chine. |
| Salami | It is a cured sausage consisting of fermented and air-dried meat. |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Scallop | It is an edible shellfish that is a mollusk with a ribbed shell in two parts. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Self-service kios | It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service. |
| Sirloin | It is a cut of beef from the bottom and side parts of a cow's back. |
| Surimi | It is a paste made from deboned fish |
| Tenderloin | It refers to a cut of beef consisting of the entire tenderloin muscle of a cow |
| Tiger Shrimp | It refers to a large shrimp variety from the Indian and Pacific oceans |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| Vannamei shrimp | It refers to tropical prawns and shrimp that are farmed in areas near the equator, generally along the coast in artificial ponds. |
| Wagyu Bee | It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat. |
| Zoosanitary | It refers to the cleanliness of animals or animal product |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms.
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