GCC Poultry Meat Market Size

The GCC Poultry Meat Market is experiencing growth, driven by the expanding food service industry and the increasing popularity of online trade channels. The on-trade segment remains dominant, with a significant portion of poultry meat consumed through food service establishments, while the off-trade segment is rapidly growing due to the rise of e-commerce and internet penetration. The market's expansion is supported by government initiatives to boost poultry production, catering to the rising demand from a diverse expatriate population. Saudi Arabia, in particular, is focusing on enhancing its self-sufficiency in poultry production, contributing to the overall market growth in the region.

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Market Size of gcc poultry meat Industry

GCC Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 7.60 Billion
svg icon Market Size (2029) USD 8.26 Billion
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 1.67 %
svg icon Largest Share by Country Saudi Arabia

Major Players

GCC Poultry Meat Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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GCC Poultry Meat Market Analysis

The GCC Poultry Meat Market size is estimated at 7.60 billion USD in 2024, and is expected to reach 8.26 billion USD by 2029, growing at a CAGR of 1.67% during the forecast period (2024-2029).

7.60 Billion

Market Size in 2024 (USD)

8.26 Billion

Market Size in 2029 (USD)

5.39 %

CAGR (2017-2023)

1.67 %

CAGR (2024-2029)

Largest Segment by Form

53.31 %

value share, Fresh / Chilled, 2023

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Fresh meats are considered to be of higher quality. The relaxation of the lockdown allowed customers to immediately purchase freshly cut meat through an offline channel.

Largest Segment by Country

67.98 %

value share, Saudi Arabia, 2023

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Saudi consumers favor locally raised fresh chicken. Thus, the local regulatory bodies are encouraging local producers to boost meat production to cater to the surging demand.

Fastest-growing Segment by Form

2.17 %

Projected CAGR, Processed, 2024-2029

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The consumption value of processed poultry is led by the on-trade distribution and supermarkets in the region owing to its extended shelf life.

Fastest-growing Segment by Country

1.82 %

Projected CAGR, Saudi Arabia, 2024-2029

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The surging demand supported by constant investments to boost the local production of poultry meat is projected to drive the Saudi Arabian market, mainly through off-trade channel.

Leading Market Player

3.75 %

market share, Tanmiah Food Company, 2022

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The brand offers all types of poultry products in the region. Around 90% of the products are sold due to the local brand equity of the company, making ita market leader.

Off-trade is the fastest-growing segment owing to the adoption of digital promotions

  • The on-trade segment dominates the distribution channels for poultry meat, through which almost two-thirds of the poultry meat products are consumed in the country. The growing food service industry is boosting sales of poultry meat in on-trade channels. Around 76% of consumers in the Middle East preferred to consume healthy food in 2021. Many consumers started trying new foods tested and invented by several on-trade channels across Middle Eastern food service establishments, increasing the market share of poultry meat. Food service businesses resorted to delivery platforms to make up for the foot traffic lost in their stores after the effect of the pandemic.
  • The fastest-growing distribution segment is the off-trade segment, projected to record a CAGR of 2.20% by value during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. As of 2022, the Middle East had more than 200 million internet users, accounting for 79% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
  • Supermarkets and hypermarkets recorded growth with a CAGR of 4.96% by value from 2017-2022. Supermarkets and hypermarkets provide promotional offers and discounts. The growth in the segment is due to the presence of a wide range of products, including imported products, which are price-competitive compared to local products.
GCC Poultry Meat Market

Government's investments to achieve self-sufficiency in poultry meat are driving the market

  • The poultry meat market has been growing over recent years. During the historical period, it registered a CAGR of 4.23% by value in the GCC. With the increased demand for poultry meat due to an increase in expats, the government provided support to expand poultry production, leading to the growth of the market. The Middle East Poultry Expo is the largest exhibition in the poultry industry, organized in the Kingdom of Saudi Arabia. It enhances investment opportunities in the poultry industry and provides an ideal trading platform that brings local investors, suppliers, and global expertise houses together to develop the poultry industry and achieve poultry self-sufficiency.
  • The region witnessed an influx of expats from Asia and Western countries, especially in the UAE, Kuwait, and Saudi Arabia. The expat population in Saudi Arabia was around 41,6%, whereas the UAE had around 90% expat population as of 2022. The increasing expat population is resulting in food preferences becoming more international and food such as hamburgers and fried chicken becoming popular with consumers in the region.
  • Poultry meat is majorly consumed in Saudi Arabia. It is projected to register a growth rate of 1.51% by value during the forecast period. Saudi Arabia’s self-sufficiency in poultry meat production increased from 45% in 2016 to 68% in 2022. Furthermore, Saudi Arabia’s Minister of Environment announced plans to increase the Kingdom’s self-sufficiency rate for poultry meat by 80% by 2025. The new investments into Saudi Arabia’s poultry production sector will be valued at USD 4.5 billion by 2025, with plans to increase production capacity to 1.3 million metric tons of broiler chicken annually.

GCC Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel. Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • The on-trade segment dominates the distribution channels for poultry meat, through which almost two-thirds of the poultry meat products are consumed in the country. The growing food service industry is boosting sales of poultry meat in on-trade channels. Around 76% of consumers in the Middle East preferred to consume healthy food in 2021. Many consumers started trying new foods tested and invented by several on-trade channels across Middle Eastern food service establishments, increasing the market share of poultry meat. Food service businesses resorted to delivery platforms to make up for the foot traffic lost in their stores after the effect of the pandemic.
  • The fastest-growing distribution segment is the off-trade segment, projected to record a CAGR of 2.20% by value during the forecast period. The growth of this segment will be fueled by the proliferation of the online trade channel, which has been booming in line with the large-scale expansion of e-commerce. Internet penetration has been increasing rapidly in the region. As of 2022, the Middle East had more than 200 million internet users, accounting for 79% of the total population. Of this, 145.441 million were users of social media platforms, which is where most online meat delivery apps market their service and acquire customers through digital marketing.
  • Supermarkets and hypermarkets recorded growth with a CAGR of 4.96% by value from 2017-2022. Supermarkets and hypermarkets provide promotional offers and discounts. The growth in the segment is due to the presence of a wide range of products, including imported products, which are price-competitive compared to local products.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
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GCC Poultry Meat Market Size Summary

The GCC poultry meat market is experiencing a steady growth trajectory, driven by increasing consumer demand and strategic government support. The market is characterized by a dominant on-trade distribution channel, which benefits from the burgeoning food service industry and the rising popularity of healthy eating among consumers in the Middle East. The off-trade segment is also witnessing significant expansion, fueled by the rapid growth of e-commerce and online trade channels. Supermarkets and hypermarkets are contributing to this growth by offering a wide range of products and competitive pricing. The market's expansion is further supported by events like the Middle East Poultry Expo, which fosters investment and collaboration within the industry.

Saudi Arabia stands out as the largest producer of poultry in the GCC, with substantial investments aimed at increasing self-sufficiency and production capacity. The country's efforts are complemented by strategic partnerships and expansions by major players such as Al-Watania Poultry and Tanmiah Food Company. Despite challenges like rising feed costs and price controls, the market remains fragmented, with key companies holding a modest share. The region's poultry industry is also influenced by external factors such as the Russia-Ukraine war, which has impacted feed prices and, consequently, poultry costs. Overall, the GCC poultry meat market is poised for continued growth, supported by both local production initiatives and international collaborations.

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GCC Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

    3. 1.3 Country

      1. 1.3.1 Bahrain

      2. 1.3.2 Kuwait

      3. 1.3.3 Oman

      4. 1.3.4 Qatar

      5. 1.3.5 Saudi Arabia

      6. 1.3.6 United Arab Emirates

GCC Poultry Meat Market Size FAQs

The GCC Poultry Meat Market size is expected to reach USD 7.60 billion in 2024 and grow at a CAGR of 1.67% to reach USD 8.26 billion by 2029.

In 2024, the GCC Poultry Meat Market size is expected to reach USD 7.60 billion.

GCC Poultry Meat Market Report Snapshots

GCC Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029