How big is the Geomarketing Market?

The Geomarketing Market size is expected to reach USD 17.29 billion in 2024 and grow at a CAGR of 20.5% to reach USD 43.95 billion by 2029. Read More

What is the current Geomarketing Market size?

In 2024, the Geomarketing Market size is expected to reach USD 17.29 billion. Read More

Who are the key players in Geomarketing Market?

Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC and Cisco Systems, Inc. are the major companies operating in the Geomarketing Market. Read More

Which is the fastest growing region in Geomarketing Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029). Read More

Which region has the biggest share in Geomarketing Market?

In 2024, the North America accounts for the largest market share in Geomarketing Market. Read More

What years does this Geomarketing Market cover, and what was the market size in 2023?

In 2023, the Geomarketing Market size was estimated at USD 13.75 billion. The report covers the Geomarketing Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Geomarketing Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. Read More

Geo Marketing Market - Size, Trends & Industry Analysis

Geo Marketing Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Geo Marketing Market is Segmented by Component (Software and Services), Deployment (Cloud and On-Premise), Location (Indoor and Outdoor), End-User Verticals (BFSI, IT and Telecommunications, Retail and E-Commerce, Media and Entertainment, and Travel and Hospitality), Geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa). The Market Size and Forecasts are Provided in Terms of Value in (USD) for all the Above Segments.

Geo Marketing Industry Overview

The geomarketing market is highly fragmented, with the presence of major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

In August 2023, IBM announced launching the first ad campaign to formally introduce Watsonx, the company's next-generation enterprise-focused artificial intelligence and data platform. Global business leaders remain unclear about AI's real, transformative power and how to leverage it. The campaign is designed to define and differentiate Watsonx as a force multiplier that can accelerate impact for global business leaders as they look to apply AI solutions in new and innovative ways.

In October 2022, Microsoft Advertising introduced a solution within Google Import to make it easier to duplicate efforts across platforms when utilizing Google AdWords' Performance Max campaigns. This is now generally accessible and lets users import their Performance Max campaigns into Microsoft as Smart Shopping Campaigns and Local Inventory Advertising.