Market Trends of Germany Casein And Caseinates Industry
Increasing Milk Production is Leading to Innovation in Dairy Industry
- The dairy sector is constantly coming out with innovative, casein and caseinate-enriched products. This can include protein bars, functional beverages, and other dairy-based products. With their slow-digesting capabilities, casein and caseinates also have their application capabilities in the supplements segment.
- They are majorly accepted in the sports nutrition segment and are driven majorly by demand from energy enthusiasts. As they produce a high amount of leucine, which is essential for muscle protein synthesis, their preference is increasing in the segment. For instance, in April 2021, FrieslandCampina Ingredients launched a new portfolio, including Excellion Calcium Caseinate S, to aid in the production of softer protein bars.
- Other products launched included Nutri Whey 800F, Nutri Whey Isolate, Biotis GOS, and Excellion EM9, as well as the new Excellion Textpro. The portfolio was made as a key solution to address the hardening problem that many formulators currently face. The company has distribution networks in Germany. Hence, the mentioned factors act as major drivers for the casein and caseinates market in the country.
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Casein Holds a Significant Market Share
- Caseins have wide applications in animal feed, personal care and cosmetics, food and beverages, and the supplements industry due to their beneficial functional properties. For instance, according to the ITC Trade Map Trade statistics for international business development, the import value of casein in Germany accounted for USD 2,135.674 million in 2022, while the import value in 2021 accounted for USD 1,677.198 million. The import statistics indicate a significant increase in demand. The major exporters of casein to Germany included countries such as Poland, Czech Republic, Netherlands, Austria, and Denmark.
- Additionally, companies in the country are implementing strategies to increase their market share and increase their client base by creating brand awareness. For example, Molkerei MEGGLE Wasserburg GmbH & Co. KG announced its plans to operate under the new company name MEGGLE GmbH & Co. KG. The renaming aimed to represent product diversity and underline the uniformity in the naming of all international companies under the MEGGLE Group. The company is a leading manufacturer of casein in Germany.
