Germany Chocolate Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 10.40 Billion |
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Market Size (2030) | USD 13.94 Billion |
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Largest Share by Distribution Channel | Convenience Store |
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CAGR (2024 - 2030) | 4.99 % |
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Fastest Growing by Distribution Channel | Online Retail Store |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Germany Chocolate Market Analysis
The Germany Chocolate Market size is estimated at 10.40 billion USD in 2024, and is expected to reach 13.94 billion USD by 2030, growing at a CAGR of 4.99% during the forecast period (2024-2030).
10.40 Billion
Market Size in 2024 (USD)
13.94 Billion
Market Size in 2030 (USD)
4.42 %
CAGR (2018-2023)
4.99 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
52.78 %
value share, Milk and White Chocolate, 2023
The innovative flavor offerings possible in White chocolate, followed by the preference for varied taste profiles in the country, are anticipated to drive segmental growth.
Largest Segment by Distribution Channel
41.23 %
value share, Convenience Store, 2023
With the ease of grabbing confections and an array of product displays in convenience stores, allow consumers to choose based on their preferences makes for segmental growth.
Fastest-growing Segment by Confectionery variant
5.62 %
Projected CAGR, Dark Chocolate, 2024-2030
Rising awareness among consumers toward the nutritional content and stress-relieving ability of dark chocolate is anticipated to drive the demand in the country.
Fastest-growing Segment by Distribution Channel
6.40 %
Projected CAGR, Online Retail Store, 2024-2030
Social media platforms are increasing product awareness, making it easier to market chocolate products directly to consumers online, making it the fastest-growing segment.
Leading Market Player
20.76 %
market share, Ferrero International SA, 2022
Presence of exhaustive product offerings, a larger distribution network, and a wider presence throughout the region has made Ferrero International SA a leading market player.
Convenience stores account for the largest market share, followed by supermarkets and hypermarkets due to rising interest in in-person shopping and demand for discount offers
- In Germany, the overall retailing segment maintained a growth of 4.59% in 2023 compared to 2022. The growth is anticipated to continue with consumers' growing inclination toward convenience shopping facilities in the market. During the forecast period, the overall retailing units in Germany are expected to record a growth of 8.21% by volume. Aspects such as rising interest in in-person shopping and demand for discount offers are likely to drive the retailing industry drastically.
- The convenience store segment was considered the largest retailing unit by volume in 2023. Some of the most famous convenience stores in Germany are Rewe, Spar, and Tegut. By 2026, the convenience store segment in the German chocolate market is estimated to record a growth of 4.48% in its volume share compared to 2024.
- Supermarkets and hypermarkets are the second-largest units in the German chocolate market. These stores have a tendency to offer a wide range of chocolate products with innovative offers to their customers. The sales volume of chocolate products through supermarkets and hypermarkets grew by 4.22% in 2022 and is anticipated to register a CAGR of 19.7% during 2023-2029 in Germany. Chocolate held the largest share of 58.8% among all the confectionery products sold through supermarkets and hypermarkets in 2023.
- Online retailing or e-commerce retailing is considered the fastest-growing retailing segment in the German market. The e-commerce segment registered a CAGR of 5.92% in 2023. The major factor influencing the acceleration of the growth of e-commerce websites is the increasing number of internet users across Germany.
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Germany Chocolate Market Trends
Health benefits associated with dark chocolates supported the growing per capita consumption of chocolates in Germany
- Germany is a major chocolate-consuming country as well, registering the largest per capita chocolate consumption in Europe. Germany is the leading producer of chocolate as a consumer product and the largest chocolate consumers in the world are the Germans, with a per capita consumption of 11 kg in 2022.
- More than 80% of all chocolate confectionery sold in Germany in 2022 was made using sustainably produced cocoa. This marks an increase of 76% since 2011 when that share was only around 3%.; The hike was primarily because of the promotion of sustainable cocoa production and sourcing by the German Initiative on Sustainable Cocoa.
- The pricing of chocolates in the country is a significant and influential factor in the consumer's purchasing behavior. Prices may vary, with the average retail price for average chocolate being USD 4 and higher-end chocolates being priced at more than USD 75 in 2022.
- In 2022, more than 55% of consumers in Germany preferred milk chocolate and dark chocolate is expected to be the fastest-growing segment. Consumption of dark chocolate is driven by consumer preferences for healthy products.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growing demand for high percentage cocoa chocolates drives the sales growth of the segment
Germany Chocolate Industry Overview
The Germany Chocolate Market is moderately consolidated, with the top five companies occupying 54.76%. The major players in this market are August Storck KG, Chocoladefabriken Lindt & Sprüngli AG, Ferrero International SA, Mars Incorporated and Mondelēz International Inc. (sorted alphabetically).
Germany Chocolate Market Leaders
August Storck KG
Chocoladefabriken Lindt & Sprüngli AG
Ferrero International SA
Mars Incorporated
Mondelēz International Inc.
Other important companies include Alfred Ritter GmbH & Co. KG, Barry Callebaut AG, Blanxart Chocolate, Duffy's Chocolate, J. G. Niederegger GmbH & Co. KG, Nestlé SA, Stollwerck GmbH, The Hershey Company, The KRÜGER GROUP, Valrhona Chocolate.
*Disclaimer: Major Players sorted in alphabetical order.
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Germany Chocolate Market News
- February 2023: Barry Callebaut AG launched plant-based chocolate in Cologne, Germany. The new chocolate is part of a wider portfolio of ‘Plant Craft’ products ranging from chocolate, cocoa, nuts, and fillings to decorations.
- January 2023: Ritter Sport launched a Travel Retail Edition Vegan Tower 5x 100g set globally, offering three varieties of non-dairy chocolate in a five-pack. The travel edition assortment flavors are Smooth Chocolate and new Roasted Peanut and Salted Caramel, which were introduced in domestic markets in January 2023.
- October 2022: Barry Callebaut introduced the second generation of chocolate. By design, the second generation of chocolate puts ‘cocoa first, sugar last.’ Dark chocolate is only made from cocoa and sugar; milk chocolate contains dairy as well.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.
Germany Chocolate Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Regulatory Framework
- 4.2 Consumer Buying Behavior
- 4.3 Ingredient Analysis
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Confectionery Variant
- 5.1.1 Dark Chocolate
- 5.1.2 Milk and White Chocolate
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5.2 Distribution Channel
- 5.2.1 Convenience Store
- 5.2.2 Online Retail Store
- 5.2.3 Supermarket/Hypermarket
- 5.2.4 Others
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Alfred Ritter GmbH & Co. KG
- 6.4.2 August Storck KG
- 6.4.3 Barry Callebaut AG
- 6.4.4 Blanxart Chocolate
- 6.4.5 Chocoladefabriken Lindt & Sprüngli AG
- 6.4.6 Duffy's Chocolate
- 6.4.7 Ferrero International SA
- 6.4.8 J. G. Niederegger GmbH & Co. KG
- 6.4.9 Mars Incorporated
- 6.4.10 Mondelēz International Inc.
- 6.4.11 Nestlé SA
- 6.4.12 Stollwerck GmbH
- 6.4.13 The Hershey Company
- 6.4.14 The KRÜGER GROUP
- 6.4.15 Valrhona Chocolate
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF CHOCOLATE MARKET, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 2:
- VALUE OF CHOCOLATE MARKET, USD, GERMANY, 2018 - 2030
- Figure 3:
- VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 4:
- VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, GERMANY, 2018 - 2030
- Figure 5:
- VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, GERMANY, 2018 VS 2024 VS 2030
- Figure 6:
- VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, GERMANY, 2018 VS 2024 VS 2030
- Figure 7:
- VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 8:
- VALUE OF DARK CHOCOLATE MARKET, USD, GERMANY, 2018 - 2030
- Figure 9:
- VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
- Figure 10:
- VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 11:
- VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, GERMANY, 2018 - 2030
- Figure 12:
- VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
- Figure 13:
- VOLUME OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 14:
- VALUE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, USD, GERMANY, 2018 - 2030
- Figure 15:
- VOLUME SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, GERMANY, 2018 VS 2024 VS 2030
- Figure 16:
- VALUE SHARE OF CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, GERMANY, 2018 VS 2024 VS 2030
- Figure 17:
- VOLUME OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 18:
- VALUE OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE, USD, GERMANY, 2018 - 2030
- Figure 19:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA CONVENIENCE STORE BY CONFECTIONERY VARIANTS, %, GERMANY, 2023 VS 2030
- Figure 20:
- VOLUME OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 21:
- VALUE OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE, USD, GERMANY, 2018 - 2030
- Figure 22:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTIONERY VARIANTS, %, GERMANY, 2023 VS 2030
- Figure 23:
- VOLUME OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 24:
- VALUE OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, GERMANY, 2018 - 2030
- Figure 25:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTIONERY VARIANTS, %, GERMANY, 2023 VS 2030
- Figure 26:
- VOLUME OF CHOCOLATE MARKET SOLD VIA OTHERS, METRIC TONNES, GERMANY, 2018 - 2030
- Figure 27:
- VALUE OF CHOCOLATE MARKET SOLD VIA OTHERS, USD, GERMANY, 2018 - 2030
- Figure 28:
- VALUE SHARE OF CHOCOLATE MARKET SOLD VIA OTHERS BY CONFECTIONERY VARIANTS, %, GERMANY, 2023 VS 2030
- Figure 29:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GERMANY, 2018 - 2023
- Figure 30:
- MOST ADOPTED STRATEGIES, COUNT, GERMANY, 2018 - 2023
- Figure 31:
- VALUE SHARE OF MAJOR PLAYERS, %, GERMANY, 2022
Germany Chocolate Industry Segmentation
Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.
- In Germany, the overall retailing segment maintained a growth of 4.59% in 2023 compared to 2022. The growth is anticipated to continue with consumers' growing inclination toward convenience shopping facilities in the market. During the forecast period, the overall retailing units in Germany are expected to record a growth of 8.21% by volume. Aspects such as rising interest in in-person shopping and demand for discount offers are likely to drive the retailing industry drastically.
- The convenience store segment was considered the largest retailing unit by volume in 2023. Some of the most famous convenience stores in Germany are Rewe, Spar, and Tegut. By 2026, the convenience store segment in the German chocolate market is estimated to record a growth of 4.48% in its volume share compared to 2024.
- Supermarkets and hypermarkets are the second-largest units in the German chocolate market. These stores have a tendency to offer a wide range of chocolate products with innovative offers to their customers. The sales volume of chocolate products through supermarkets and hypermarkets grew by 4.22% in 2022 and is anticipated to register a CAGR of 19.7% during 2023-2029 in Germany. Chocolate held the largest share of 58.8% among all the confectionery products sold through supermarkets and hypermarkets in 2023.
- Online retailing or e-commerce retailing is considered the fastest-growing retailing segment in the German market. The e-commerce segment registered a CAGR of 5.92% in 2023. The major factor influencing the acceleration of the growth of e-commerce websites is the increasing number of internet users across Germany.
| Confectionery Variant | Dark Chocolate |
| Milk and White Chocolate | |
| Distribution Channel | Convenience Store |
| Online Retail Store | |
| Supermarket/Hypermarket | |
| Others |
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Market Definition
- Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
- Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
- Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
- Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
| Keyword | Definition |
|---|---|
| Dark Chocolate | Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk. |
| White Chocolate | White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent. |
| Milk Chocolate | Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product. |
| Hard Candy | A candy made of sugar and corn syrup boiled without crystallizing. |
| Toffees | A hard, chewy, often brown sweet that is made from sugar boiled with butter. |
| Nougats | A chewy or brittle candy containing almonds or other nuts and sometimes fruit. |
| Cereal bar | A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup. |
| Protein bar | Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats. |
| Fruit & Nut bar | These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings. |
| NCA | The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. |
| CGMP | Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies. |
| Unstandardized foods | Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner. |
| GI | The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time |
| Skimmed milk powder | Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying. |
| Flavanols | Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages. |
| WPC | Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein. |
| LDL | Low density Lipoprotein- the bad cholesterol |
| HDL | High density Lipoprotein- the good cholesterol |
| BHT | butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative. |
| Carrageenan | Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks. |
| Free form | Not containing certain ingredients, such as gluten, dairy, or sugar. |
| Cocoa butter | It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery. |
| Pastellies | A type of of Brazilian candy made from sugar, eggs, and milk. |
| Draggees | Small, round candies that are coated with a hard sugar shell |
| CHOPRABISCO | Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry. |
| European Directive 2000/13 | A European Union directive that regulates the labeling of food products |
| Kakao-Verordnung | The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany. |
| FASFC | Federal Agency for the Safety of the Food Chain |
| Pectin | A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture. |
| Invert sugars | A type of sugar that is made up of glucose and fructose. |
| Emulsifier | A substance that helps to mix to liquids that does not mix together. |
| Anthocyanins | A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery. |
| Functional Foods | Foods that have been modified to provide additional health benefits beyond basic nutrition. |
| Kosher certificate | This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law |
| Chicory root extract | A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate |
| RDD | Recommended daily dose |
| Gummies | A chewy gelatin-based candy that is often flavored with fruit. |
| Nutraceuticals | Food or dietary supplements that are claimed to have health benefits. |
| Energy bars | Snack bars that are high in carbohydrates and calories are designed to provide energy on the go. |
| BFSO | Belgian Food Safety Organization for the food chain. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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