Germany Chocolate Market Size

Germany Chocolate Market Analysis

The Germany Chocolate Market size is estimated at 10.40 billion USD in 2024, and is expected to reach 13.94 billion USD by 2030, growing at a CAGR of 4.99% during the forecast period (2024-2030).

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10.40 Billion

Market Size in 2024 (USD)

13.94 Billion

Market Size in 2030 (USD)

4.42 %

CAGR (2018-2023)

4.99 %

CAGR (2024-2030)

Largest Segment by Confectionery Variant

52.78 %

value share, Milk and White Chocolate, 2023

The innovative flavor offerings possible in White chocolate, followed by the preference for varied taste profiles in the country, are anticipated to drive segmental growth.

Largest Segment by Distribution Channel

41.23 %

value share, Convenience Store, 2023

With the ease of grabbing confections and an array of product displays in convenience stores, allow consumers to choose based on their preferences makes for segmental growth.

Fastest-growing Segment by Confectionery variant

5.62 %

Projected CAGR, Dark Chocolate, 2024-2030

Rising awareness among consumers toward the nutritional content and stress-relieving ability of dark chocolate is anticipated to drive the demand in the country.

Fastest-growing Segment by Distribution Channel

6.40 %

Projected CAGR, Online Retail Store, 2024-2030

Social media platforms are increasing product awareness, making it easier to market chocolate products directly to consumers online, making it the fastest-growing segment.

Leading Market Player

20.76 %

market share, Ferrero International SA, 2022

Presence of exhaustive product offerings, a larger distribution network, and a wider presence throughout the region has made Ferrero International SA a leading market player.

Convenience stores account for the largest market share, followed by supermarkets and hypermarkets due to rising interest in in-person shopping and demand for discount offers

Germany Chocolate Industry Segmentation

Dark Chocolate, Milk and White Chocolate are covered as segments by Confectionery Variant. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel.

• In Germany, the overall retailing segment maintained a growth of 4.59% in 2023 compared to 2022. The growth is anticipated to continue with consumers' growing inclination toward convenience shopping facilities in the market. During the forecast period, the overall retailing units in Germany are expected to record a growth of 8.21% by volume. Aspects such as rising interest in in-person shopping and demand for discount offers are likely to drive the retailing industry drastically.
• The convenience store segment was considered the largest retailing unit by volume in 2023. Some of the most famous convenience stores in Germany are Rewe, Spar, and Tegut. By 2026, the convenience store segment in the German chocolate market is estimated to record a growth of 4.48% in its volume share compared to 2024.
• Supermarkets and hypermarkets are the second-largest units in the German chocolate market. These stores have a tendency to offer a wide range of chocolate products with innovative offers to their customers. The sales volume of chocolate products through supermarkets and hypermarkets grew by 4.22% in 2022 and is anticipated to register a CAGR of 19.7% during 2023-2029 in Germany. Chocolate held the largest share of 58.8% among all the confectionery products sold through supermarkets and hypermarkets in 2023.
• Online retailing or e-commerce retailing is considered the fastest-growing retailing segment in the German market. The e-commerce segment registered a CAGR of 5.92% in 2023. The major factor influencing the acceleration of the growth of e-commerce websites is the increasing number of internet users across Germany.