Market Trends of germany dairy alternatives Industry
The rising vegan movement in the country has emerged as a major factor influencing the consumption of dairy alternatives in Germany
- The vegan movement in Europe has seen Germany take the lead. Berlin and Hamburg both rank in the top five cities in the world for vegan friendliness, making Germany the sixth-best nation in the world for vegans. In comparison to other European nations, the nation boasts one of the highest percentages of vegetarians and vegans. In Germany, 1.58 million people follow a vegan diet, and over 8 million people eat vegetarian food. Flexitarians make up more than 30% of the German population. Growing numbers of Germans that are vegan, vegetarian, and flexitarian are driving the market for plant-based goods.
- Germans consumed 318.5 thousand metric tons of milk alternatives in 2022. About one-third of the German population did not drink milk at all but used milk alternatives. German dairy alternatives consumption increased by 19.94% in 2022 compared to 2021. Around 32% of the population intended to consume less dairy in 2022. About 48% of German consumers stated that an organic, clean-label, allergen-free product is significant to them regarding plants (such as meat and dairy substitutes). A vegan claim was made on the packaging of 20% of all food and beverage products introduced in Germany in 2020, up from 14% in 2016. The growing demand for vegan-friendly cuisine among consumers in Germany is anticipated to increase the consumption trends of dairy substitutes. The number of vegans in Europe increased from 1.3 million in 2016 to 2.6 million in 2020. Apart from the mainstream brands such as Alpro, Bayernglück, Oatly, Whole Foods, and Miyoko, traditional companies have also established themselves in the vegan dairy market, offering dairy alternatives from labels like Soyana, Lord of Tofu, and Soyatoo.
Understand The Key Trends Shaping This Market
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The support from the government for the production of various raw materials particularly soy is impacting production
