Germany Dairy Market Size

Germany Dairy Market Analysis

The Germany Dairy Market size is estimated at 30.35 billion USD in 2024, and is expected to reach 38.64 billion USD by 2029, growing at a CAGR of 4.94% during the forecast period (2024-2029).

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30.35 Billion

Market Size in 2024 (USD)

38.64 Billion

Market Size in 2029 (USD)

2.89 %

CAGR (2017-2023)

4.94 %

CAGR (2024-2029)

Largest Market by Category

38.53 %

value share, Cheese, 2023

The increased availability of cheese in the country is driving the increasing demand for various types of cheese used in local cuisines ultimately catering to the market growth.

Largest Market by Distribution Channel

89.94 %

value share, Off-Trade, 2023

The wider range of dairy products provided by major off-trade channels like convenience stores with reliable shelf space and product assortment entices consumers with wider options.

Fastest-growing Market by Category

7.63 %

Projected CAGR, Cheese, 2024-2029

The growing popularity of ready-to-eat foods with its major use driven by pizza, burgers, sandwiches, and others is anticipated to drive the market in the forecasted period.

Fastest-growing Market by Distribution Channel

5.20 %

Projected CAGR, Off-Trade, 2024-2029

The growth of segment in the country is largely driven with the existence of an inviting place for customers to shop, as they are constantly drawn to make large purchases.

Leading Market Player

5.19 %

market share, Muller Group, 2022

The active market activities such as product innovations, and strategic moves applied by Müller Holding GmbH & Co. KG along with the growing portfolio enabled the company to grow in the market.

Easy availability of dairy products through wide retail sector is boosting the growth.

Germany Dairy Industry Segmentation

Butter, Cheese, Cream, Dairy Desserts, Milk, Sour Milk Drinks, Yogurt are covered as segments by Category. Off-Trade, On-Trade are covered as segments by Distribution Channel.

• In Germany, the sales of dairy products in the overall distribution channels increased by 9.2% in 2022 compared to 2021. The growth was attributed to the popularity and availability of clean-label products in dairy segments, such as cheese, yogurt, and milk. These clean-label dairy products are free from artificial ingredients, including artificial colors, flavors, and preservatives.
• The off-trade distribution channel is the primary channel through which dairy products are mainly consumed in the country. Among the off-trade channels, convenience stores are the largest distribution channels in the German dairy market. The proximity factor of these channels, especially in large and developed cities, gives them an added advantage of influencing the consumer's decision to purchase among the large variety of products available in the market. In 2022, convenience stores accounted for more than 39.8% of the value share compared to other retail channels.
• Dairy sales in the on-trade channel are anticipated to grow by USD 2,588.64 million in 2024, up from USD 2,164.86 million in 2021. The growth in the segment is attributed to consuming food at a restaurant or ordering takeout, which is a prevailing aspect of German dietary habits. Eating out is a popular pastime in Germany, with almost 52 million people doing so in 2022 and more than 10 million Germans stating they often did so.
• Among all dairy products, cheese accounted for the majority share in the overall retail channels. In 2022, the sales value of cheese in the overall retail channels increased by 5.8% from 2021, accounting for 41.3% of the value share compared to other dairy products in the country.