Market Trends of Germany Energ Bar Industry
This section covers the major market trends shaping the Germany Energy Bar Market according to our research experts:
Increased Penetration of Organised Retail
The evolving retail industry is marked by the emergence of many stores in the hypermarket, supermarket, and convenience stores segments. Comfort and convenience are increasingly becoming important to customers because of their hectic lifestyles and work schedules. According to a survey conducted by the European Commission, supermarkets were found to be the major distribution channel behind the consumption of sports energy bars in Germany. Large organized retail stores stock many brands and a variety of sports energy bars under one roof, providing more options to consumers. With the increase in preference for clean-label branded products among consumers, the importance of organized retailers selling clean-label energy bars has also increased. The penetration of organized retail will also enable consumers to seek information about various brands, compare prices, nutritional content, which results in a better purchase decision.
Increased Consumer-Base
Sports nutritional products were once classified as a niche category - designed particularly for athletes and full-time sports personnel, particularly for energy and endurance increase. The scenario has altered quite significantly, with such products getting popular and being demanded by diverse consumer groups, as the regular exercisers and everyday consumers are looking for extra nutrition for their workouts and daily lives. According to a survey conducted by the European Commission, energy increase and endurance increase were found to be the major reasons behind the consumption of sports energy bars in Germany. Taste preference and attention increase were some of the other significant reasons.
