Market Trends of Germany Food Additives Industry
This section covers the major market trends shaping the Germany Food Additives Market according to our research experts:
Obesity and Overweight in Germany, Leveraging Opportunity for Manufacturers
Germans consider healthy food as a sustainable way to overcome lifestyle concerns, such as obesity, diabetes, and celiac diseases, where specialty ingredients play an important role. Across the country, people have easy access to cheap, high-calorie fast food and ready meals. As a result, the average body mass index (BMI) has shot up across the developed world and beyond. This has led key food manufacturers to incorporate functional food additives, such as low-calorie or reduced sugar sweeteners, in various food applications, such as bakery and other processed foods, especially targeting the on-the-go snacking options, in order to make it a healthier option for the consumers.
Sweeteners Dominates the Overall Market
Germany is the largest and fastest-growing food sweetener market in Europe. Currently, the consumption of sugar substitute is increasing rapidly in the country, due to consumer awareness and government regulations to reduce sugar consumption and applications in many health and wellness food products in the market. Moreover, Germany has a large domestic production of bakery products owing to higher consumption, and thus, the growing bakery and confectionery industry of the country further cater to the growth of the sweeteners market in Germany.
