Market Trends of Germany Food Colorants Industry
This section covers the major market trends shaping the Germany Food Colorants Market according to our research experts:
A Shift Towards Natural Colorant Ingredient
The demand for sustainable food ingredients, like specialty ingredients and sustainable foods, is growing, owing to the rising income levels and changing consumer preferences, due to hectic life schedules and environmental concerns. Food color brands in the country such as Sensient Technologies Corporation are nourishing consumers with functional product offerings inspired by nature and backed by taste. Rising interest in bright colors and extracts sourced from natural superfoods like turmeric, elderberry, spirulina or chlorella in the country. Consumers are taking an ideological approach to purchase decisions by seeking value-added products that give back to society. Brands, therefore, are supporting social and environmental causes through product offerings with ethical ingredients.
Booming German Food and Beverage Sector
Germany's food and beverage industry is the fourth largest industrial sector in Germany, generating a production value of EUR 179.6 billion in 2017 (as per the data published by Germany Trade & Invest), and is expected to witness a promising outlook during the forecast period. This factor is too expected to push the colorants being applied to the food and beverage market, thus pushing the market further. Since meat and meat products, dairy products, and bakery are said to be one of the most prominent foods and beverage sectors in Germany, which is expected to be one of the major application areas of food colorants in the market, thus pushing the market forward.
