Market Trends of Germany Food Flavor and Enhancer Industry
This section covers the major market trends shaping the Germany Food Flavor & Enhancer Market according to our research experts:
Natural Flavors Driving the Market
The increasing concerns regarding the side effects of artificial flavors and stringent governmental laws against excessive natural flavor due to numerous health benefits and eco-friendly properties of natural ingredients flavor are projected to boost the natural flavor market over the forecast period. Natural fruit and vegetable extracts will remain the largest natural flavoring agents during the forecast period. Furthermore, increasing demand for foods with exotic or ethnic flavors is driving the demand for natural flavor blends. The country's food and beverage industry provides great opportunities for flavor manufacturers, as the flavor is an indispensable ingredient for foods and drinks, which helps in delivering palatability, as well as positions a product or target a specific group of consumers. In Germany, the rising demand for natural flavors from leading companies, such as Nestlé, Dr. Oetker, Vion Food Group, Tchibo, Coca-Cola, and Mondelēz International, is supporting the market growth.
Increase in Demand for Clean Label Ingredients
With the increasing health awareness, most of the population thoroughly check the label of a product before buying it, especially in developed economies like the United States, the United Kingdom, Germany, etc. This awareness among consumers has prompted manufacturers to undertake the replacement of synthetic flavors with natural flavors. There has been a growing consumer demand for processed food and the expectations for safer and healthier ingredients have, in turn, increased the need for the introduction of clean-label ingredients across diverse applications. An interest in the development of new natural flavor substances has been observed, for their use in the food industry, which is due to the strong consumer demand for more natural products. The health-enhancing properties of natural flavors, combined with the organic properties in natural products, are also increasing their adoption.
