Market Trends of Germany HRI Industry
This section covers the major market trends shaping the Germany HRI Market according to our research experts:
Institutional (Catering) Segment To Drive The Market
The institutional (catering) segment is witnessed to hold the major share in the Germany HRI market. The institutional catering includes education, healthcare, business catering, schools, hospitals, factory restaurants, and air and sea catering. In order to gain consumer interest, universities in the country are focusing on reforming their cafeterias, in terms of ambience, digitalized payment modes, and food ordering methods. This is driving the demand for catering in schools and colleges across the country. In addition, the increased demand for catering is primarily due to the booming economy of the country, maturing population, and increased number of parties organized by foreign missions. This segment engages in the provision of high-quality food at competitive prices. This segment primarily includes caterers. The major catering companies in the country include Compass, Aramark, Sodexo, Apetito, and Klüh, among others.
Growing Demand For Fast Food In The Germany HRI Market
Owing to hectic lifestyles, German consumers prefer to dine out more often. For instance, at breakfast time, teatime, or late in the night. Furthermore, fast food outlets are at an advantage, as compared to full-service restaurants, as the time taken for the preparation of food is less, along with affordability. Furthermore, major players, like KFC, McDonald's, and Burger King, are witnessing rapid growth, as compared to independent players. Restaurant chains are focusing on expanding their presence in major and smaller cities, along with strong presence in locations, like shopping malls, airports, and bus stations. For instance, Burger King is planning to expand its presence, along German petrol stations, after signing a cooperation agreement with Esso, a petrol station operator in Europe.
