Market Share of Germany Luxury Goods Industry
Germany's luxury goods market is fragmented with the presence of many international and local players. Further, brands are investing in new product development; and strategic partnerships and collaborations to expand distribution networks across the country. For instance, in May 2021, BWG, a luxury watch brand launched a new product called The Bavaria watch, featuring a selection of three colored watch faces and two core design variants. The major players aim to strengthen their market position by launching sustainable products and engaging customers through advertisement campaigns across digital platforms. LVMH Moët Hennessy-Louis Vuitton SE, Kering SA, Hugo Boss, Marc O' Polo Group, and Givenchy are the key players in Germany Luxury Goods Market.
Germany Luxury Goods Market Leaders
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Kering SA
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LVMH Moët Hennessy-Louis Vuitton SE
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HUGO BOSS AG
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Givenchy
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Marc O’ Polo Group
*Disclaimer: Major Players sorted in no particular order
