German Major Home Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 9.00 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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German Major Home Appliances Market Analysis
The German market is one of the important manufacturers of home appliances in the European market. In 2019, exports of household goods fell to 9.6 billion euros from 14.6 billion euros due to less production in the country. Germany's major home appliance market has shown slower growth in the home appliance market in the last few years because of the high penetration of appliances in the market. The volume growth is slower but the market is driven by replacement purchases. Germans prefer made in Germany brands home appliances products. They also have a high propensity for consumer appliances with fine design and high comfort.
German's environmental conscious mindset and its commitment to saving nature and greenery are also driving the market for green large appliances sale where the products are environmental-friendly. Smart home appliances posted double-digit growth rates in 2018 for large home appliances. Large major built-in home appliances are preferred by consumers in the market. The average size of major home appliances is 37 inches or more for the appliances sold in Germany.
German Major Home Appliances Market Trends
This section covers the major market trends shaping the Germany Major Home Appliance Market according to our research experts:
Rise in Demand of Smart Dishwashers in Germany
Germany has one of the highest penetration of dishwashers among Scandinavian countries. The volume sale of dishwashers dominated the market. Built-in dishwashers are demanded by Germans in the market over freestanding dishwashers.
Germans prefer products of high quality. To cater to the high demand for dishwashers in the country manufacturers are likely to innovate Smart Dishwashers in Germany. The key consideration for manufacturers that consumer in the German market does not particularly care about hyper-connectivity but rather convenience.
Refrigerators Segment Dominated the Germany Major Home Appliance Market
A household refrigerator is an appliance primarily used for food storage, and for protecting the food from contamination. Refrigerators led the large appliance market in Germany. The diffusion rate of large home appliances is highest for the refrigerator among other major home appliances. There are rising sales of refrigerators in the last few years due to the replacement demand of refrigerators in the market. The number of families in Germany is very high, thus requiring refrigerators for food storage. The refrigerator segment is also arising for replacement demand due to the higher power consumption of old refrigerator appliances.
German Major Home Appliances Industry Overview
The Germany Home appliance market is fragmented with various local and global players present in the market. Local manufacturers can gain good market share if the products are of high quality and have affordable prices. Major players in the market are BSH Hausgerate Gmbh, Procter & Gamble Germany GmbH, Philips GmbH, Whirlpool, and Electrolux AB.
German Major Home Appliances Market Leaders
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BSH Hausgeräte GmbH
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Whirlpool
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Bauknecht appliances
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Procter & Gamble.
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AB Electrolux,
*Disclaimer: Major Players sorted in no particular order
German Major Home Appliances Market Report - Table of Contents
1. Introduction
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. Research Methodology
3. Executive Summary
4. Market Insights and Dynamics
- 4.1 Market Overview
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4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
- 4.3 Value Chain Analysis
- 4.4 Porter's Five Forces Analysis
- 4.5 PESTLE Analysis
- 4.6 Impact of COVID-19 on the Market
- 4.7 Insights on Government Regulation in the Market
- 4.8 Insights on Household Goods and White Goods production in Germany
- 4.9 Insights on Technological Innovations in the Industry
- 4.10 Insights on Major Built in Appliances in Germany
- 4.11 Insights on Major Smart Appliances Innovations in Germany
5. MARKET SEGMENTATION
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5.1 By Product
- 5.1.1 Refrigerators
- 5.1.2 Freezers
- 5.1.3 Dishwashing Machines
- 5.1.4 Washing Machines
- 5.1.5 Cookers and Ovens
- 5.1.6 Others
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5.2 By Distribution Channel
- 5.2.1 Supermarket/ Hypermarkets
- 5.2.2 Specialty Stores
- 5.2.3 Online
- 5.2.4 Other Distribution Channel
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 BSH Hausgerate GMBH
- 6.2.2 Procter & Gamble Germany GmbH
- 6.2.3 Philips GmbH
- 6.2.4 Whirlpool
- 6.2.5 Electrolux AB
- 6.2.6 LG Electronics
- 6.2.7 Panasonic Corporation
- 6.2.8 Samsung Electronics
- 6.2.9 Arcelik A.S
- 6.2.10 Gorenje Group
- *List Not Exhaustive
7. FUTURE OF THE MARKET
German Major Home Appliances Industry Segmentation
The Germany Major Home appliance market provides an in-depth analysis of the market along with current trends, which includes an assessment of the national accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics. The report also covers the competitive profile of major players in the market.
| By Product | Refrigerators |
| Freezers | |
| Dishwashing Machines | |
| Washing Machines | |
| Cookers and Ovens | |
| Others | |
| By Distribution Channel | Supermarket/ Hypermarkets |
| Specialty Stores | |
| Online | |
| Other Distribution Channel |
German Major Home Appliances Market Research FAQs
What is the current Germany Major Home Appliance Market size?
The Germany Major Home Appliance Market is projected to register a CAGR of greater than 9% during the forecast period (2024-2029)
Who are the key players in Germany Major Home Appliance Market?
BSH Hausgeräte GmbH, Whirlpool, Bauknecht appliances , Procter & Gamble. and AB Electrolux, are the major companies operating in the Germany Major Home Appliance Market.
What years does this Germany Major Home Appliance Market cover?
The report covers the Germany Major Home Appliance Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Germany Major Home Appliance Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
German Major Home Appliances Industry Report
Statistics for the 2024 German Major Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. German Major Home Appliances analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
