Germany Major Home Appliance Market Size (2024 - 2029)

The German major home appliances market has experienced slower growth due to high market penetration, with replacement purchases driving the market size. Consumer preferences lean towards domestically produced brands, emphasizing fine design and comfort. Environmental consciousness among Germans is boosting the market for eco-friendly large appliances. Additionally, smart home appliances have seen significant growth, particularly in the large built-in segment, reflecting evolving consumer demands in the market.

Market Size of Germany Major Home Appliance Industry

Germany Major Home Appliance Market
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 9.00 %

Major Players

Germany Major Home Appliance Market Major Players

*Disclaimer: Major Players sorted in no particular order

Need a report that reflects how COVID-19 has impacted this market and its growth?

German Major Home Appliances Market Analysis

The German market is one of the important manufacturers of home appliances in the European market. In 2019, exports of household goods fell to 9.6 billion euros from 14.6 billion euros due to less production in the country. Germany's major home appliance market has shown slower growth in the home appliance market in the last few years because of the high penetration of appliances in the market. The volume growth is slower but the market is driven by replacement purchases. Germans prefer made in Germany brands home appliances products. They also have a high propensity for consumer appliances with fine design and high comfort.

German's environmental conscious mindset and its commitment to saving nature and greenery are also driving the market for green large appliances sale where the products are environmental-friendly. Smart home appliances posted double-digit growth rates in 2018 for large home appliances. Large major built-in home appliances are preferred by consumers in the market. The average size of major home appliances is 37 inches or more for the appliances sold in Germany.

German Major Home Appliances Industry Segmentation

The Germany Major Home appliance market provides an in-depth analysis of the market along with current trends, which includes an assessment of the national accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics. The report also covers the competitive profile of major players in the market.

By Product
Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers and Ovens
Others
By Distribution Channel
Supermarket/ Hypermarkets
Specialty Stores
Online
Other Distribution Channel
Need A Different Region Or Segment?
Customize Now

Germany Major Home Appliance Market Size Summary

The German major home appliances market is a significant player within the European landscape, characterized by a strong preference for domestically manufactured products that emphasize quality, design, and comfort. Despite a slowdown in growth due to high market penetration, the sector remains buoyant, driven by replacement purchases and a growing demand for environmentally friendly appliances. The market has seen a notable shift towards smart home appliances, particularly large built-in models, which have gained popularity for their advanced features and convenience. Dishwashers, especially built-in variants, dominate the market, reflecting Germany's high penetration rate among Scandinavian countries. The refrigerator segment leads the large appliance category, with rising sales attributed to replacement demand and the need for efficient food storage solutions in the country's numerous households.

The competitive landscape of the German home appliance market is fragmented, with a mix of local and global players vying for market share. Companies like BSH Hausgeräte GmbH, Procter & Gamble Germany GmbH, Philips GmbH, Whirlpool, and Electrolux AB are key participants, offering a range of products that cater to the high standards of German consumers. Local manufacturers have the opportunity to capture significant market share by providing high-quality products at competitive prices. The market's focus on innovation, particularly in smart appliances, underscores the importance of convenience over hyper-connectivity, aligning with the preferences of German consumers. As the demand for energy-efficient and environmentally conscious products continues to rise, the market is poised for further evolution, driven by both consumer preferences and technological advancements.

Explore More

Germany Major Home Appliance Market Size - Table of Contents

  1. 1. Market Insights and Dynamics

    1. 1.1 Market Overview

    2. 1.2 Market Dynamics

      1. 1.2.1 Drivers

      2. 1.2.2 Restraints

      3. 1.2.3 Opportunities

    3. 1.3 Value Chain Analysis

    4. 1.4 Porter's Five Forces Analysis

    5. 1.5 PESTLE Analysis

    6. 1.6 Impact of COVID-19 on the Market

    7. 1.7 Insights on Government Regulation in the Market

    8. 1.8 Insights on Household Goods and White Goods production in Germany

    9. 1.9 Insights on Technological Innovations in the Industry

    10. 1.10 Insights on Major Built in Appliances in Germany

    11. 1.11 Insights on Major Smart Appliances Innovations in Germany

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 Refrigerators

      2. 2.1.2 Freezers

      3. 2.1.3 Dishwashing Machines

      4. 2.1.4 Washing Machines

      5. 2.1.5 Cookers and Ovens

      6. 2.1.6 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarket/ Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online

      4. 2.2.4 Other Distribution Channel

Germany Major Home Appliance Market Size FAQs

The Germany Major Home Appliance Market is projected to register a CAGR of greater than 9% during the forecast period (2024-2029)

BSH Hausgeräte GmbH, Whirlpool, Bauknecht appliances , Procter & Gamble. and AB Electrolux, are the major companies operating in the Germany Major Home Appliance Market.

German Major Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)