Market Size of Germany Major Home Appliance Industry
Study Period | 2020 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2020 - 2022 |
CAGR | 9.00 % |
Major Players*Disclaimer: Major Players sorted in no particular order |
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German Major Home Appliances Market Analysis
The German market is one of the important manufacturers of home appliances in the European market. In 2019, exports of household goods fell to 9.6 billion euros from 14.6 billion euros due to less production in the country. Germany's major home appliance market has shown slower growth in the home appliance market in the last few years because of the high penetration of appliances in the market. The volume growth is slower but the market is driven by replacement purchases. Germans prefer made in Germany brands home appliances products. They also have a high propensity for consumer appliances with fine design and high comfort.
German's environmental conscious mindset and its commitment to saving nature and greenery are also driving the market for green large appliances sale where the products are environmental-friendly. Smart home appliances posted double-digit growth rates in 2018 for large home appliances. Large major built-in home appliances are preferred by consumers in the market. The average size of major home appliances is 37 inches or more for the appliances sold in Germany.
German Major Home Appliances Industry Segmentation
The Germany Major Home appliance market provides an in-depth analysis of the market along with current trends, which includes an assessment of the national accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics. The report also covers the competitive profile of major players in the market.
By Product | |
Refrigerators | |
Freezers | |
Dishwashing Machines | |
Washing Machines | |
Cookers and Ovens | |
Others |
By Distribution Channel | |
Supermarket/ Hypermarkets | |
Specialty Stores | |
Online | |
Other Distribution Channel |
Germany Major Home Appliance Market Size Summary
The German major home appliances market is a significant player within the European landscape, characterized by a strong preference for domestically manufactured products that emphasize quality, design, and comfort. Despite a slowdown in growth due to high market penetration, the sector remains buoyant, driven by replacement purchases and a growing demand for environmentally friendly appliances. The market has seen a notable shift towards smart home appliances, particularly large built-in models, which have gained popularity for their advanced features and convenience. Dishwashers, especially built-in variants, dominate the market, reflecting Germany's high penetration rate among Scandinavian countries. The refrigerator segment leads the large appliance category, with rising sales attributed to replacement demand and the need for efficient food storage solutions in the country's numerous households.
The competitive landscape of the German home appliance market is fragmented, with a mix of local and global players vying for market share. Companies like BSH Hausgeräte GmbH, Procter & Gamble Germany GmbH, Philips GmbH, Whirlpool, and Electrolux AB are key participants, offering a range of products that cater to the high standards of German consumers. Local manufacturers have the opportunity to capture significant market share by providing high-quality products at competitive prices. The market's focus on innovation, particularly in smart appliances, underscores the importance of convenience over hyper-connectivity, aligning with the preferences of German consumers. As the demand for energy-efficient and environmentally conscious products continues to rise, the market is poised for further evolution, driven by both consumer preferences and technological advancements.
Germany Major Home Appliance Market Size - Table of Contents
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1. Market Insights and Dynamics
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1.1 Market Overview
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1.2 Market Dynamics
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1.2.1 Drivers
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1.2.2 Restraints
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1.2.3 Opportunities
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1.3 Value Chain Analysis
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1.4 Porter's Five Forces Analysis
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1.5 PESTLE Analysis
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1.6 Impact of COVID-19 on the Market
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1.7 Insights on Government Regulation in the Market
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1.8 Insights on Household Goods and White Goods production in Germany
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1.9 Insights on Technological Innovations in the Industry
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1.10 Insights on Major Built in Appliances in Germany
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1.11 Insights on Major Smart Appliances Innovations in Germany
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2. MARKET SEGMENTATION
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2.1 By Product
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2.1.1 Refrigerators
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2.1.2 Freezers
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2.1.3 Dishwashing Machines
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2.1.4 Washing Machines
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2.1.5 Cookers and Ovens
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2.1.6 Others
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2.2 By Distribution Channel
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2.2.1 Supermarket/ Hypermarkets
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2.2.2 Specialty Stores
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2.2.3 Online
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2.2.4 Other Distribution Channel
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Germany Major Home Appliance Market Size FAQs
What is the current Germany Major Home Appliance Market size?
The Germany Major Home Appliance Market is projected to register a CAGR of greater than 9% during the forecast period (2024-2029)
Who are the key players in Germany Major Home Appliance Market?
BSH Hausgeräte GmbH, Whirlpool, Bauknecht appliances , Procter & Gamble. and AB Electrolux, are the major companies operating in the Germany Major Home Appliance Market.