Market Size of germany non-dairy milk Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 1.34 Billion |
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Market Size (2029) | USD 2.56 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 13.93 % |
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Fastest Growing by Distribution Channel | Off-Trade |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Germany Non-Dairy Milk Market Analysis
The Germany Non-Dairy Milk Market size is estimated at 1.34 billion USD in 2024, and is expected to reach 2.56 billion USD by 2029, growing at a CAGR of 13.93% during the forecast period (2024-2029).
1.34 Billion
Market Size in 2024 (USD)
2.56 Billion
Market Size in 2029 (USD)
27.13 %
CAGR (2017-2023)
13.93 %
CAGR (2024-2029)
Largest Market by Product Type
36.62 %
value share, Oat Milk, 2023
The improvised health benefits of oat milk as it is rich in calcium, vitamin D and Beta- Gluten compared to other plant based milk types is impacting the segmental growth.
Largest Market by Distribution Channel
96.09 %
value share, Off-Trade, 2023
The feasible localities of off-trade retail channels like convenience stores allows consumers to shop within minimal distances, making it karger segment in the market.
Fastest-growing Market by Product Type
19.14 %
Projected CAGR, Hemp Milk, 2024-2029
The increased fiber content present in hemp milk which is making it suitable for diet conscious consumers in the country is anticipated to drive the segment during the forecasted period.
Fastest-growing Market by Distribution Channel
14.07 %
Projected CAGR, Off-Trade, 2024-2029
The ongoing demand in off-trade channels majorly through online distribution channel as it provides ease of shopping with ample option availability is inticing the growth of segment.
Leading Market Player
24.30 %
market share, Oatly Group AB, 2022
Oatly Group AB's broad distribution network in retail and foodservice sectors supports its largest market share through partnerships with industrial giants.
Easy availability of dairy products through wide retail sector is boosting the growth.
- In 2022, distribution channels in the German plant-based milk market witnessed a growth of 21.35 compared to 2021. Off-trade retailing has been dominating Germany’s retail space during the review period (2017-2022). In 2022, off-trade retailing held a share of 94.3%. In Germany, consumers significantly prefer off-trade retailing due to the greater convenience they receive while purchasing plant-based milk.
- On-trade retailing held a share of 5.73% in Germany in 2022. In on-trade channels (quick-service restaurants), the prices are fixed for plant-based milk, while consumers are given several options in off-trade channels. In Germany, off-trade channels offer plant-based milk at varied prices (low, medium, and high). The oat milk sold by these retailing units is available from EUR 2.78 to as high as EUR 35.4. The availability of plant-based milk at varied prices also promotes the buying power among consumers as they can purchase the products that suit their affordability parameters.
- In Germany, on-trade retailers are focusing on providing a variety of plant-based milk, including different flavors such as unsweetened, chocolate, and vanilla. Despite offering different flavors, these retailers cannot provide complete information such as product specifics (ingredient used, seed used, and others) to consumers. As a result of this, consumers purchase plant-based milk beverages through off-trade modes. In the last three years, under the off-trade mode, specialty stores have recorded significant demand as they offer higher visibility about the product to consumers. In line with the growing demand for plant-based milk, sales through the distribution segment are expected to grow by 65.24% in 2025 from 2022.
Germany Non-Dairy Milk Industry Segmentation
Almond Milk, Cashew Milk, Coconut Milk, Hazelnut Milk, Hemp Milk, Oat Milk, Soy Milk are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel.
- In 2022, distribution channels in the German plant-based milk market witnessed a growth of 21.35 compared to 2021. Off-trade retailing has been dominating Germany’s retail space during the review period (2017-2022). In 2022, off-trade retailing held a share of 94.3%. In Germany, consumers significantly prefer off-trade retailing due to the greater convenience they receive while purchasing plant-based milk.
- On-trade retailing held a share of 5.73% in Germany in 2022. In on-trade channels (quick-service restaurants), the prices are fixed for plant-based milk, while consumers are given several options in off-trade channels. In Germany, off-trade channels offer plant-based milk at varied prices (low, medium, and high). The oat milk sold by these retailing units is available from EUR 2.78 to as high as EUR 35.4. The availability of plant-based milk at varied prices also promotes the buying power among consumers as they can purchase the products that suit their affordability parameters.
- In Germany, on-trade retailers are focusing on providing a variety of plant-based milk, including different flavors such as unsweetened, chocolate, and vanilla. Despite offering different flavors, these retailers cannot provide complete information such as product specifics (ingredient used, seed used, and others) to consumers. As a result of this, consumers purchase plant-based milk beverages through off-trade modes. In the last three years, under the off-trade mode, specialty stores have recorded significant demand as they offer higher visibility about the product to consumers. In line with the growing demand for plant-based milk, sales through the distribution segment are expected to grow by 65.24% in 2025 from 2022.
| Product Type | |
| Almond Milk | |
| Cashew Milk | |
| Coconut Milk | |
| Hazelnut Milk | |
| Hemp Milk | |
| Oat Milk | |
| Soy Milk |
| Distribution Channel | |||||||
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| On-Trade |
Germany Non-Dairy Milk Market Size Summary
The Germany Non-Dairy Milk Market is experiencing significant growth, driven by increasing consumer preference for plant-based alternatives to traditional dairy products. This market is characterized by a strong presence of off-trade retailing channels, which dominate the distribution landscape due to their convenience and varied pricing options. Consumers in Germany are increasingly opting for these channels, which offer a range of plant-based milk products at different price points, catering to diverse affordability levels. The market is also seeing a rise in demand for specialty stores, which provide greater product visibility and information, further boosting sales through off-trade modes. The COVID-19 pandemic has accelerated the shift towards plant-based milk, with a notable increase in domestic consumption, as a significant portion of the population seeks alternatives to cow's milk.
The plant-based milk category in Germany is well-established, with a wide variety of options available to consumers, including soy, coconut, and particularly oat milk, which leads in per capita consumption. The growing inclusion of plant milk in national nutrition guidelines is further encouraging its consumption. The market is moderately consolidated, with major players like AlnaturA, Danone, Oatly, The Hain Celestial Group, and Triballat Noyal holding significant shares. The easy accessibility of plant-based milk products through both offline and online supermarkets, along with the introduction of new products and delivery services, is expected to continue driving market growth. As consumer familiarity with these alternatives increases, the demand for non-dairy milk is anticipated to rise, solidifying its position as a leading segment within the broader plant-based food market in Germany.
Germany Non-Dairy Milk Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Product Type
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1.1.1 Almond Milk
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1.1.2 Cashew Milk
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1.1.3 Coconut Milk
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1.1.4 Hazelnut Milk
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1.1.5 Hemp Milk
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1.1.6 Oat Milk
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1.1.7 Soy Milk
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1.2 Distribution Channel
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1.2.1 Off-Trade
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1.2.1.1 Convenience Stores
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1.2.1.2 Online Retail
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1.2.1.3 Specialist Retailers
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1.2.1.4 Supermarkets and Hypermarkets
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1.2.1.5 Others (Warehouse clubs, gas stations, etc.)
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1.2.2 On-Trade
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Germany Non-Dairy Milk Market Size FAQs
How big is the Germany Non-Dairy Milk Market?
The Germany Non-Dairy Milk Market size is expected to reach USD 1.34 billion in 2024 and grow at a CAGR of 13.93% to reach USD 2.56 billion by 2029.
What is the current Germany Non-Dairy Milk Market size?
In 2024, the Germany Non-Dairy Milk Market size is expected to reach USD 1.34 billion.
