Germany OOH and DOOH Market Size & Share Analysis - Growth, Trends, and Forecasts (2024 - 2029)

The Report Covers Germany OOH and DOOH Companies and the Market is Segmented by Type (Static (Traditional) OOH, Digital OOH (LED Screens)), by Application (Billboard, Transportation(transit), Street Furniture, Other Place-Based Media), and by End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Germany OOH and DOOH Market Size & Share Analysis - Growth, Trends, and Forecasts (2024 - 2029)

Germany OOH And DOOH Market Size

Germany OOH And DOOH Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 1.30 Billion
Market Size (2029) USD 2.01 Billion
CAGR (2024 - 2029) 9.10 %
Market Concentration Medium

Major Players

Germany OOH And DOOH Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Germany OOH And DOOH Market Analysis

The Germany OOH And DOOH Market size is estimated at USD 1.30 billion in 2024, and is expected to reach USD 2.01 billion by 2029, growing at a CAGR of 9.10% during the forecast period (2024-2029).

The Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market in Germany is dynamic, marked by notable digital advertising advancements and a wide array of advertising solutions. It encompasses traditional billboards, street furniture, transit advertising, and a growing presence of digital displays.

• Germany's robust public transit system, encompassing subways, buses, and trains, presents a fertile ground for OOH and DOOH advertising. With high urbanization rates and dense population hubs, these transit channels offer unparalleled access to a vast and varied audience.

• The alliance of Germany's high urbanization rates and expansive public transit systems amplifies the efficacy of OOH and DOOH advertising. Advertisers leverage these dynamics to engage with a diverse audience, magnifying the impact of their campaigns.

• The surge in digital screen adoption and the embrace of programmatic advertising solutions stand out as pivotal growth catalysts. These advancements usher in a new era of advertising, empowering real-time updates and personalized content delivery.

• Germany's robust economic landscape underpins its attractiveness for advertising investments. Cognizant of OOH and DOOH's prowess in consumer outreach, businesses are channeling significant budgets into these mediums.

• However, a key hurdle for the German OOH and DOOH landscape lies in the substantial costs of setting up and maintaining digital advertising infrastructure. These expenses encompass technology upgrades, energy consumption, and the routine upkeep of digital displays.

Germany OOH And DOOH Industry Overview

The German Out-of-Home (OOH) and Digital Out-of-Home (DOOH) market is semi-concentrated, with the presence of major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

• January 2024 - Deutsche Telekom, in collaboration with PPDS and Tennagels Medientechnik, is re-entering the Digital out-of-home (DooH) space, this time with Philips ePaper technology. Through a notable framework agreement, PPDS solidified its partnership with Deutsche Telekom. In tandem with Tennagels Medientechnik, the German telecommunications giant is spearheading a fresh DooH initiative. This initiative focuses on integrating Philips Tableaux ePaper displays into Telekom's outdoor housings, specifically targeting roadside placements.

• January 2024 - Ocean Outdoor, in a strategic move, is venturing into the German market, honing in on the lucrative landscape of large-format digital out-of-home (DOOH) advertising. Their primary targets are the bustling city hubs and prime locations with high foot traffic. Ocean's initial thrust in Germany was expected to witness a concentrated effort on 20 key retail and leisure spots, all under the renowned Unibail-Rodamco-Westfield (URW) management. Ocean's collaboration with URW spans over a decade and a half, encompassing exclusive OOH advertising rights in the United Kingdom, Sweden, Denmark, and the Netherlands.

Germany OOH And DOOH Market Leaders

  1. JCDecaux SA

  2. Ströer SE & Co. KGaA

  3. WallDecaux

  4. Clear Channel Outdoor Holdings, Inc.

  5. APG|SGA SA

  6. *Disclaimer: Major Players sorted in no particular order
Germany OOH And DOOH Market Concentration
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Germany OOH And DOOH Market News

  • June 2024 - blowUP media's latest addition to its sustainability lineup graced a house facade in Spandau, western Berlin: "The Green Digital – West Side." This innovative project features an 81-square-meter Vertical Garden with an embedded DOOH screen. The garden, boasting 6,250 diverse plants, not only remains evergreen but also has the remarkable capacity to offset 1.6 tons of CO₂ annually. Additionally, it aids in noise reduction along the bustling street, complementing the greenery; the digital screen boasts high-resolution and daylight-compatible displays and offers cutting-edge technology. blowUP media sources emission-free electricity to power this eco-friendly tech.
  • April 2024 - Schindler, a European elevator company, has teamed up with FRAMEN, a content-streaming platform, to introduce digital out-of-home (DOOH) advertising in hotel elevators across the DACH region (Germany, Austria, and Switzerland). This collaboration has already opened up 150 screens for DOOH advertising bookings, specifically in three-star and four-star hotels, facilitated through the FRAMEN platform.

Germany OOH And DOOH Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview and Consumer Behavior Preference
  • 4.2 Market Size Estimates and Forecasts for 2022-2029
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power Of Suppliers
    • 4.3.2 Bargaining Power Of Buyers
    • 4.3.3 Threat Of New Entrants
    • 4.3.4 Threat Of Substitutes
    • 4.3.5 Intensity Of Competitive Rivalry
  • 4.4 Industry Ecosystem Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects
    • 5.1.2 Increase in Air Traffic owing to Growth in Tourism Industry has aided the spending on Airport Advertisement in Vietnam
  • 5.2 Market Restraints
    • 5.2.1 Operational Challenges Related To Measurement Of Advertising Effectiveness, Cost And Market Fragmentation
  • 5.3 Market Opportunities
  • 5.4 Industry Regulatory Landscape and Policy Developments
  • 5.5 Key Technological Innovations
    • 5.5.1 Innovations to assess Audience Measurement and Analytics
    • 5.5.2 Indication on Available Units (Spaces) in the Country**
    • 5.5.3 Likeliness of Audience Engagement through Online Channels after being Exposed to OOH Ads**
    • 5.5.4 Use of Digital Signage Screens for Advertisement in the Region
  • 5.6 Key Case Studies of OOH and DOOH Advertisement Campaigns in the country
  • 5.7 Overall Positioning of OOH and DOOH Spending amongst other Advertisement Formats in the Country

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Static (Traditional) OOH
    • 6.1.2 Digital OOH (LED Screens)
    • 6.1.2.1 Programmatic OOH
    • 6.1.2.2 Others
  • 6.2 By Application
    • 6.2.1 Billboard
    • 6.2.2 Transportation (Transit)
    • 6.2.2.1 Airports
    • 6.2.2.2 Others (Buses, etc.)
    • 6.2.3 Street Furniture 
    • 6.2.4 Other Place-Based Media
  • 6.3 By End-User Industry
    • 6.3.1 Automotive​
    • 6.3.2 Retail​ and Consumer Goods
    • 6.3.3 Healthcare
    • 6.3.4 BFSI
    • 6.3.5 Other End Users

7. COMPETITIVE LANDSCAPE*

  • 7.1 Company Profiles
    • 7.1.1 JCDecaux SA
    • 7.1.2 Ströer SE & Co. KGaA
    • 7.1.3 WallDecaux
    • 7.1.4 Clear Channel Outdoor Holdings, Inc.
    • 7.1.5 APG|SGA SA
    • 7.1.6 Goldbach Group AG
    • 7.1.7 Outmaxx Media Service GmbH
    • 7.1.8 PosterSelect GmbH
    • 7.1.9 blowUP media GmbH
    • 7.1.10 VisionOne GmbH
  • *List Not Exhaustive

8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Germany OOH And DOOH Industry Segmentation

Out-of-home (OOH) advertising refers to promotions encountered beyond the confines of one's residence. This encompasses billboards, wallscapes, and posters that catch the eye of passersby. Additionally, it encompasses place-based media visible in locales like convenience stores, medical centers, and salons. On the other hand, Digital-Out-of-Home advertising, tailored for commercial objectives, predominantly finds its place in public settings, often leveraging screens and interactive digital tools.

The Report Covers German OOH and DOOH Companies, and the Market is Segmented by Type (Static (Traditional) OOH, Digital OOH (LED Screens)), by Application (Billboard, Transportation(transit), Street Furniture, Other Place-Based Media), and by End-User Industry (Automotive, Retail and Consumer Goods, Healthcare, BFSI). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Static (Traditional) OOH
Digital OOH (LED Screens) Programmatic OOH
Others
By Application Billboard
Transportation (Transit) Airports
Others (Buses, etc.)
Street Furniture 
Other Place-Based Media
By End-User Industry Automotive​
Retail​ and Consumer Goods
Healthcare
BFSI
Other End Users
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Germany OOH And DOOH Market Research FAQs

How big is the Germany OOH And DOOH Market?

The Germany OOH And DOOH Market size is expected to reach USD 1.30 billion in 2024 and grow at a CAGR of 9.10% to reach USD 2.01 billion by 2029.

What is the current Germany OOH And DOOH Market size?

In 2024, the Germany OOH And DOOH Market size is expected to reach USD 1.30 billion.

Who are the key players in Germany OOH And DOOH Market?

JCDecaux SA, Ströer SE & Co. KGaA, WallDecaux, Clear Channel Outdoor Holdings, Inc. and APG|SGA SA are the major companies operating in the Germany OOH And DOOH Market.

What years does this Germany OOH And DOOH Market cover, and what was the market size in 2023?

In 2023, the Germany OOH And DOOH Market size was estimated at USD 1.18 billion. The report covers the Germany OOH And DOOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany OOH And DOOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Germany OOH And DOOH Industry Report

Statistics for the 2024 Germany OOH And DOOH market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany OOH And DOOH analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.